Dr Magdalena Marchowska-Raza

Salford Business School

Photo of Dr Magdalena Marchowska-Raza

Current positions

Lecturer in Digital Marketing

Areas of Research

Social media brand communities
Storytelling
Consumer Engagement
Value formation / co-creation
Netnography

Teaching

digital marketing, social media marketing, consumer behaviour

Qualifications and Recognitions

Qualifications
  • Doctor of Philosophy

    2018 - 2024