Undergraduate BA (Hons)

Fashion Business and Promotion

School of Arts and Media

Attendance

Full-time

Course

Three year

Next enrolment

September 2020

Introduction

In a nutshell

From sustainability to the future of the high street, there are a range of issues that impact on the business of fashion, both now and in the future. 

You will graduate from this programme having the confidence to shape the future of this fast-moving industry. The programme brings together practical and theoretical applications of areas such as marketing, trend analysis and creative visual presentation methods - increasing your digital fluency.

Throughout the three-year course you will be developing your knowledge, ideas and application of a sustainable future for the industry in a local and global context. The final module of the programme focuses on a personal project, allowing you to build on your knowledge and experience and to help you to develop your career portfolio.

You will:
  • Discover how the business and promotion side of the fashion industry works
  • Learn how to shape the future of the industry
  • Explore a range of issues, including sustainability and the future of shopping
Placement

options available

International

students accepted

Course details

All about the course

In your first year you will analyse the customer journey and the role that bloggers, vloggers and influencers play in the success of a brand.

In your second year you will investigate the future of shopping and the vital role of fashion media. In this second year you will also prepare a personal business project and undertake live industry projects or work placement opportunities.

In your third year you will apply your understanding of e-marketing and branding strategies and focus on a personal project.

Year one

The Customer Journey

The module offers an introductory overview of the fashion industry. Topics covered include global production, market levels, ethics, retail structure, e-commerce, social media, career pathways, sustainability, consumer perspectives and garment life-cycle. Academic writing and its requirements will also be part of the module.

Bloggers, Vloggers and Influencers

The module introduces students to a range of fashion influencers such as bloggers, vloggers and high-profile celebrities. Students will engage with the creation of their own blog during several scheduled workshop sessions. Students will also learn about other important factors affecting on fashion such as, music, film, global culture, green issues, fashion design history.

Fashion Graphics Introduction

The module introduces students to a range of digital software such as Illustrator and Photoshop, which are used extensively within all aspects of the fashion industry. You will engage with these software applications and become proficient in their usage during scheduled workshop sessions, and will also learn about the requirements of constructing a trend prediction package suitable for a chosen high street or online retailer, using CAD information.

This basic visual language and knowledge will be invaluable to you during your ongoing course and in potential future careers.

Fashion Marketing, Ethical Practice and Buying

The module provides students with a sound understanding of basic marketing theory and principles of fashion buying. Sustainable fashion is also considered within in the context of the garment life cycle as a consumed product in global fashion production. You will produce a project on the themes of the module within the context of a mass market brand.

Fashion Communication and Media

The module introduces students to a range of image making techniques such as fashion styling, fashion photography, editorial and video making, which are used extensively within the fashion industry. You will engage with these processes in practical sessions and acquire technical competence whilst undertaking specific, creative tasks, which will be included in the final, assessed portfolio.

This creative, visual language and technical knowledge will be invaluable to them during their ongoing course and in potential future careers.

Year two

The Future of Shopping

The module addresses the changing nature of fashion consumption and considers new channels of retail. You will be asked to review future trends in shopping such as e-commerce, ethical ranges, vintage, slow fashion, clothes swapping, hiring outfits, charity shops, lifestyle branding, recycling and making clothes.

You will also review the tactics retailers use to sell products, such as website design, store layout, visual merchandising, brand identity and experiential shopping.

Advanced Fashion Media

You will be introduced to and helped to analyse a variety of promotional campaigns and techniques – in both physical and digital environments.  You will produce a creative promotional campaign. This will involve undertaking their own fashion/creative shoots and developing the complete communications package.

Alongside this, you will put forward a concept for the retail design and visual merchandising for the brand in a flagship store, pop-up shop and/or website.

Enterprise in Action

The module requires you to work in teams and to produce a project – which may include still or moving images, text, data visualisation, business proposal, costings etc. Each team will develop a creative, fashion orientated product or service and prepare a well-researched and professionally presented portfolio to support it.

The type of artefacts/services developed can be very diverse and the concept must be fully researched, developed and be ‘pitch-ready’ for the presentation. The finished portfolio will include a start-up business plan and financial predictions for trading.

Personal Business Project

The project will provide opportunities for students to identify and examine in more detail an aspect of fashion business and promotion that they may want to focus on in terms of career development.

You will develop a proposal for a small business,such as e-retail, offering creative services, product development scenarios, freelance employment, working with charities and other commercial, fashion activities. This can also be used as an initial platform for you to develop your ideas for your major project in year three.

Industry Live Briefs/Work Experience

The module requires you to either organise a work placement (that you source yourself) and/or undertake live brief(s) or competition(s).

Those that undertake the six week placement will be out of the University, working with fashion companies locally, nationally or internationally. Students who do not gain a work placement will undertake a live project which will be equivalent to working in a placement for six weeks. You will have tutorials with staff to gain feedback on your project.

Year three

E-marketing and Branding Strategies

This module provides you with a thorough understanding of e-marketing theory, principles of branding strategy and channels of communication to the consumer, as utilised within the fashion industry. The project will require you to reflect on your creative work in relation to such things as fashion E-marketing and communication theories.

Fixing Fashion: A Sustainable Future

The module looks at the implications of global fashion production in terms of sustainability and ethical interactions between producers and consumers at all levels. These issues are at the core of fashion manufacture and mass global production, providing a fundamental paradox for all professionals working in fashion today.

Buying and Product Development

The module looks at the processes of global fashion buying and production and considers issues of sustainability and ethical interactions between producers and buyers.

You are required to present a product or product range suitable for a selected retailer. This involves producing spec drawings, range planning , fabric and colour predictions and theme boards for a selected retailer. The project will also analyse the processes of buying and production in relation to sustainability and the product/product range they present.

Major Personal Project

The module allows you the opportunity to conduct an extended personal study in an area of fashion business and promotion that interests you professionally.

In negotiation with staff, you will write your own brief which will reflect the 60 credit value of the module and will reflect your desired future career direction.

Each student will write a statement of intent which will be agreed with the staff team. You will produce a project that shows your research within the area, which will inform the production of a creative prototype. For example, this may take the form of a website, blog, e-magazine, business plan, new brand, product, service or retail concept.

It is expected that this module has, at its core, creative innovation which you may use to guide your future career direction or even as a basis for future enterprise.

Please note that it may not be possible to deliver the full list of options every year as this will depend on factors such as how many students choose a particular option. Exact modules may also vary in order to keep content current. When accepting your offer of a place to study on this programme, you should be aware that not all optional modules will be running each year. Your tutor will be able to advise you as to the available options on or before the start of the programme. Whilst the University tries to ensure that you are able to undertake your preferred options, it cannot guarantee this.

What will I be doing?

100%

Coursework

TEACHING

You are taught through a combination of lectures, seminars and practical sessions. Seminars enable you to discuss and develop your understanding of topics covered in lectures in smaller groups. In addition, you have timetabled meetings with your personal tutor.

You will use industry-standard design software throughout your course.

ASSESSMENT

Assessment methods include written examinations and a range of coursework assessments such as essays, reports, portfolios, performance, presentations and your final year major project. The grades from formal assessments count towards your module mark.

 

School of Arts and Media

The School of Arts and Media is the largest school at the University of Salford with more than 4,000 creative students. Across sites at MediaCityUK and the University's Peel Park campus, we offer a huge variety of courses, from fashion image making and styling, television and radio, creative writing and music to journalism, animation, design and performance.

This broad range of disciplines offers enhanced opportunities for specialist and interdisciplinary study, including collaborative work across subject areas.

Facilities

You will study in our £55 million New Adelphi building, the home of art, design and performance at the University of Salford which includes a dedicated fashion design studio.

Employment and stats

What about after uni?

Upon graduating, you will be able to shape the future of the industry especially in relation to global and sustainable issues. A wide range of career options in the sector will be open to you.

A taste of what you could become

A buyer

A social media manager

A visual merchandiser

A communications manager

And more...

Requirements

What you need to know

The students we are looking for have a keen interest in fashion business and promotion in the broadest sense – this could include hair and make-up, accessories as well as clothing. You will have read around the subject area, including magazine articles and watched documentaries and be following social media.

You will have an interest and some qualification that relates to business and/or creative subject areas.

This is an interviewing programme. Assessment criteria for interview is personal statement, mood board and interview. Any student who has a portfolio from their course of study are welcome to bring this but it is not essential

ENGLISH LANGUAGE REQUIREMENTS

International applicants will be required to show a proficiency in English. An IELTS score of 6.0 (no element below 5.5) is proof of this.

 

Please note: The entry criteria below are related to entry onto this course in the 2020/2021 academic year. If you’re interested in a future intake year, please check the course entry on UCAS.

Standard entry requirements

GCSE

English Language and Maths at grade C/level 4 or above (or equivalent).

You must fulfil our GCSE entry requirements as well as one of the requirements listed below.

UCAS tariff points

112 points. Art and Design subject preferred but not essential.

A Level

112 points. Art and Design subject preferred but not essential.

BTEC National Diploma

DMM. Art and Design subject preferred but not essential.

Scottish Highers

112 points. Art and Design subject preferred but not essential.

Irish Leaving Certificate

112 points. Art and Design subject preferred but not essential.

Foundation Diploma in Art and Design

Distinction (112 points). If you have a Pass (80 points) or Merit (96 points), you must have additional qualifications to a total of 112 points.

Access to HE

Pass Level 3 Access to HE Diploma with 112 points (in relevant subjects).

International Baccalaureate

31 points. Art and Design subject preferred but not essential.

European Baccalaureate

Pass in Diploma with at least 73% overall (in a relevant subject).

Alternative entry requirements

Salford Alternative Entry Scheme (SAES)

We welcome applications from students who may not meet the stated entry criteria but who can demonstrate their ability to pursue the course successfully. Once we have received your application we will assess it and recommend it for SAES if you are an eligible candidate.

There are two different routes through the Salford Alternative Entry Scheme and applicants will be directed to the one appropriate for their course. Assessment will either be through a review of prior learning or through a formal test.

How much?

Type of study Year Fees
Full-time home/EU 2020/21 £9,250per year
Full-time international 2020/21 £15,240per year
Additional costs

You should also consider further costs which may include books, stationery, printing, binding and general subsistence on trips and visits.

Scholarships for international students 2020/21

If you are a high-achieving international student, you may be eligible for one of our international scholarships worth up to £5,000. Our international scholarships include the Salford International Excellence Scholarship.

For more information go to International Scholarships.

Apply now

All Set? Let's Apply?

Enrolment dates

September 2020

UCAS information

Course ID W2N1

Institution S03

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