Video Creation and Edit for Social and Digital Media
Undergraduate
DipHE
Creative and Digital Media
Salford School of Arts, Media and Creative Technology
Attendance
Full-time
Part-time
Course
Two year
Four year
Next enrolment
September 2024
In a nutshell
This two-year, DipHE programme trains you to become a digital media creative whilst also developing the required skills for delivering and distributing video content across platforms including business, government and the charity sector.
This course focuses on mastering the software and hardware you need in order to be an indispensable team member in this fast-growing field as well as developing your creative abilities and understanding.
The course will teach you how to create digital media content for broadcast media (e.g. BBC, ITV, Channel 4) and how to create and technically deliver content for streaming platforms – e.g Netflix and YouTube.
What is a 'DipHE'?
A Diploma of Higher Education (DipHE) at Level 5 is awarded after two years of full-time study at university. Our DipHE programmes are hands-on and practical, with flexible learning options available so you can choose to study full or part time.
You can take a DipHE straight from college when you have completed qualifications like BTECs or A-Levels. Some people choose to take a gap year first or spend some time working before they start a DipHE.
Diplomas of Higher Education are perfect for people who want a university experience, but do not want to take a full undergraduate degree qualification. You get the support and teaching quality of a degree but don’t have to commit to three years of study before you begin. A DipHE can lead directly to a career as you will have gained valued skills and experience, or you might choose to continue with further studies.
The DipHE Creative and Digital Media programme, represents a forward-thinking initiative that equips students with the technical skills and knowledge they need to excel in our ever-evolving digital landscape. This innovative approach to education is precisely what our industry requires, and I fully endorse the programme to anyone looking to gain a competitive edge in the digital media world.
Richard Wormwell, Head of Production Innovation, Dock 10.
The most important consideration for any student should be how employable they will be once qualified. As a specialist recruiter in creative, digital and marketing, we’ve seen a significant increase in demand over recent years for people with media and content creation skills. The DipHE Creative and Digital Media course offers a well-structured industry-focused curriculum; students will develop a specialist and in-demand skillset, whilst learning the wrap-around context of how their skillset fits into the bigger picture. It’s hugely encouraging to see the University of Salford taking the lead in developing courses that are laser-focused on employability.
Andy Chesters, Director, Orchard Creative and Marketing Recruitment.
You will:
- Learn how to produce content, create stories and put ideas together to develop digital and creative content
- Edit video, using industry standard software
- Develop immersive content
- Learn the skills necessary to develop a small business and run your affairs as a freelancer
All about the course
This course has been designed by media industry content developers and producers. Modules that make up the programme have been developed as new learning experiences bespoke to the course, which will give you a concentrated two-year experience to prepare you for employment or top-up study.
The structure below reflects a two year route. Modules may include:
Year one
This module brings the creating and editing skills you have been learning together, and gives you the opportunity to practise a complete shoot and edit to a professional standard.
Video Edit
This module will accompany 'Video Shoot and Sound' by studying the process of video editing in parallel. The student will use their footage from 'Video Shoot and Sound' to help inform the video edit process. The beginning of the module will outline the fundamental processes of video editing, from a perspective of workflow and terminology rather than specific software training. This allows students to approach any video editing software with knowledge and understanding. The individual edit will develop the individual learners fundamental skills, where the group project will emulate project management and team processes as found in a small scale production business.
Mobile, Media and Marketing
This module will cover:
- Contemporary marketing in a mobile-first world
- Anticipating, understanding and fulfilling customer needs and desires
- Creating and curating social media content to engage audiences
Motion and Interactive Design
This module will teach the creative elements and processes required to visualise user journeys for web interaction and motion design. It is underpinned by the technical knowledge learned in Innovation and Technologies module, and will focus on narrative processes in combination with motion design.
Client Communications
This module will show you how to communicate with and nurture relationships with clients. This will include how to understand, articulate and interpret live briefs and projects and progress to delivering appropriately constructed and designed content to a deadline.
Video Shoot and Sound
In this module you will learn how to create a video including how to use a camera, how to light a scene, how to focus and how to record sound to a professional standard.
Year two
Immersive and Augmented Storytelling
This module introduces you to emergent technologies such as virtual and augmented reality and their
application in multiple design contexts such as entertainment, marketing, retail and education. This module focuses on storytelling, exploring the new creative and expressive affordances of immersive and augmented media for conveying stories through the web and immersive devices.
Creative Collaboration
Digital designers very rarely work alone. In the complex digital landscape we live today, designers and developers almost never work in isolation from other professionals. This module will provide you with the opportunity to work with students from other programmes in industry-led briefs, developing your understanding of project management and professional communication.
Planning and Pre-production
This module covers the basics of what you will need to do, as industry professionals, before a shoot in order to make sure it is properly put together. This covers topics from insurance, cast management and risk assessment to health, safety and budgeting.
Final Major Project
This module takes you right out into the real world of production. It provides you with the opportunity to showcase your creative and digital media skills through engagement with, and delivery of, a live industry brief.
End-to-End Content Creation
On this module you will have the chance to take the creation of an advertising video through its entire journey. This brings together for you all the skills you have so far acquired in video conception and creation, from analysing the market and the audience, to creating and delivering the right video to the client, to distributing it
Please note that it may not be possible to deliver the full list of options every year as this will depend on factors such as how many students choose a particular option. Exact modules may also vary in order to keep content current. When accepting your offer of a place to study on this programme, you should be aware that not all optional modules will be running each year. Your tutor will be able to advise you as to the available options on or before the start of the programme. Whilst the University tries to ensure that you are able to undertake your preferred options, it cannot guarantee this.
Be part of a creative, supportive community
This course is delivered by the Salford School of Arts, Media, and Creative Technology. Our focus is to ensure that you have the skills you need to pursue your dreams, and we encourage our students, past and present, to collaborate with each other and achieve great things.
Whatever you choose to study with us, you’ll be mentored and supported by experts. And once you graduate, it won’t end there, you’ll join a thriving alumni network across Greater Manchester and beyond,
GMIoT
Located across England, Institutes of Technology (IoTs) are a national network of partnerships between local colleges, universities, and leading employers.
We are a proud partner in the Greater Manchester Institute of Technology. This means as a student on this course you will benefit from being part of the University of Salford community, with access to our facilities and support, and taught by our tutors. You will also be part of the GMIoT network, with access to additional events and activities.
What about after uni?
Graduates can go straight into industry, working for a wide range of employers in various roles.
A typical employer might be Channel 4, or one of the production companies that produce content for that channel. Alternatively, you might work for the marketing department of an e-commerce company, or for a sports team, or public sector body. You might also consider a role within the hundreds of advertising, marketing, and production agencies which serve the industry.
In the North there is a substantial and growing market which includes media companies such as the BBC, ITV, Channel 4, and Lime Pictures, as well as online companies like Rental Cars, The Hut Group, AO.com, Money Supermarket, Beauty Bay, AutoTrader, Missguided, BooHoo, and other organisations including Manchester United, Liverpool FC and Manchester City.
Graduates of the programme could also find roles in government, large organisations including the police, or major charities, who are all strongly represented in the region.
Career Links
We have industry links with a range of media organisations, including Channel 4, ITV, BBC Sport and The Hut Group.
What you need to know
As an applicant for this course, you will:
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be an enthusiast for digital media content, and curious about how it is created, measured and used to bring about success for broadcasters, production companies, sports teams, government and charities.
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know who the major broadcasters are and what their video-on-demand sites (like iPlayer and ITV Player) do.
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have a good working knowledge of social media platforms like YouTube, Facebook, Instagram, Snapchat, TikTok and any other social platforms people are using. You might also know something about big ecommerce sites like Amazon, MyProtein and PrettyLittleThing.
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possibly have experimented with making videos or podcasts already and seen the potential of them.
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be aware of TV shows and podcasts and already have a set of favourites you could discuss – thinking about what makes them good, which target audience they are focusing on, and what challenges might have been involved in producing them.
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be curious to know about how to shoot and edit video, how to look at social media analytics, how to work out which channel to use, and how to create content that resonates with very different target audiences.
Standard entry requirements
GCSE
English Language at grade C/level 4 or above (or equivalent) is required. Maths at grade C/4 or above (or equivalent) is preferred but not essential.
You must fulfil our GCSE entry requirements as well as one of the requirements listed below
UCAS tariff points
72 points
A Level
72 points
BTEC Extended Diploma
MMP
Scottish Highers
72 points
Irish Leaving Certificate
72 points
Alternative entry requirements
Salford Alternative Entry Scheme (SAES)
We welcome applications from students who may not meet the stated entry criteria but who can demonstrate their ability to pursue the course successfully. Once we have received your application we will assess it and recommend it for SAES if you are an eligible candidate.
There are two different routes through the Salford Alternative Entry Scheme and applicants will be directed to the one appropriate for their course. Assessment will either be through a review of prior learning or through a formal test.
How much?
| Type of study | Year | Fees |
|---|---|---|
| Full-time home | 2024/25 | £8,500.00per year |
| Part-time | 2024/25 | The part time fee is calculated on a pro rata basis |
Additional costs
You should also consider further costs which may include books, stationery, printing, binding and general subsistence on trips and visits.