Professor Philip Kitchen
Salford Business School
Professor in Marketing
Philip J. Kitchen, PhD, is Professor of Marketing at Salford University Business School, UK. Previously served as Dean of the Faculty of Business and Professor of Marketing at Brock University, Canada; founding chair of Strategic Marketing at Hull University, UK; and Professor of Marketing at Queens School of Management, UK. He is the Editor of the Journal of Marketing Communications (Routledge). He has published 20 books and over 150 papers in academic journals in marketing and communications journals around the world. He is currently a Fellow of the CIM, RSA, HEA, Institute of Directors UK and the Institute of Marketing Science, USA. He is a Member of the ALCS and the American Association of Advertising (USA).
Areas of research
Marketing Communications, Marketing Theory, Corporate Communications, Globalisation, Branding
Integrated Marketing Communications
His teaching and research interests lie in integrated marketing communications, corporate communications, promotion management, and marketing management, with a growing interest in marketing theory.
I would be interested in supervising future doctoral students in:
the general area of marketing management, marketing communications, corporate communications, public relations, branding or marketing theory.
PhD, MBSc, MSc, BA Hons
FinstD, FCIM, FHEA, FRSA