Principles of Tourism
Salford Business School
September 2019Next enrolment
In a nutshell
BSc Tourism Management blends classroom activities with exciting field trips and excursions that demonstrate how the theories you learn are applied by tourism professionals. You will explore how tourism attractions are set up and managed, and see this in action in visits to a number of different attractions. As part of this course you will also take part in an international field trip funded by Salford Business School to see how Destination Management Organisations develop and maintain successful tourism destinations.
Because employers tell us the importance of customer service skills, you will be given the chance to shadow employees who deliver front line customer services. You will also have the opportunity to learn about current and future issues that are shaping the tourism industry such as the development of technology like augmented and virtual reality as well as Smart Cities.
To ensure you are fully up to speed with current affairs in the tourism industry, you will attend the Manchester Tourism Conference as a delegate to attend talks and workshops. A further opportunity for Tourism Management students comes through our partnership with TAMK University in Finland. Through the dual award option, you have the chance to apply to study part of your course at Tampere University of Applied Sciences and graduate with two degrees.
- Learn the key principles of business management
- Understand how to analyse, develop and manage a tourist destination
- Learn the issues, concepts and strategies that shape sustainable tourism management practices
This is for you if…
You are looking to develop an exciting career in tourism management
You are looking to develop your skills in key business areas
You enjoy international travel
All about the course
Teaching on this course will use a variety of methods to develop your knowledge and understanding. Key theories will be delivered during lectures and then discussed in seminars. Guest lecturers will also contribute to the delivery of the programme, giving insight from industry as to how theories are put into practice in the tourism industry. You will also be taken on field trips both local and international to practice your skills in real world settings.
You will have four hours of lectures and four hours of seminars per week, and you will also have four hours where you are supervised working on the Multi-Level Team Project. Your schedule will be supplemented with an additional three hours per week of drop in sessions in case you want additional support with your studies.
This module will give you the fundamental knowledge that you will need in order to develop your understanding of the tourism industry. You will learn about motivations for travel, who the stakeholders in the tourism industry are and how they interact within the tourism system. You will also learn about tourism at different scales such as local, regional, national and global.
Digital and Business Skills
Digital and Business Skills offers an introduction to fundamental skills you need for high level careers in a range of organisations. Communications, presentation and professional profile tools will be used to develop your knowledge and employability.
Multi-Level Team Project 1
Delivered in your first, second and third years of study, the Multi-Level Team Project is a unique module that gives you the opportunity to work collaboratively with students from all three stages of the programme on a project set by an organisation operating in the tourism industry. Through this module, you will develop your critical thinking and use the knowledge and skills gained on the course to produce practical solutions for the tourism organisation.
This module will allow you to develop the broader understanding of business functions that you will need as a manager or entrepreneur in the tourism industry. This module will include learning about how to manage vital human resources for tourism businesses, how to interpret financial information such as cash flow budgets, income statements and balance sheets, as well as essential legal aspects that are relevant to tourism businesses.
In this module you will learn how individual companies such as hotels, travel agents and airlines manage their own operations, but also how these different organisations interact with each other within the overall tourism system. During the seminars you will take control of a simulated travel agent and compete with class mates to create a winning strategy for your agency. You will need to understand how external developments, rivals, financial and marketing decisions impact your success in order to win.
Service Sector Marketing
This module helps you to develop an understanding of the nature of services within the business environment and gain an insight into the marketing processes adopted by a range of public and private service sector organisations.
This module will enable you to plan and carry out appropriate professional development activities to increase your employability and performance. These include self-presentation, professional networking, project planning and implementation, team working, influencing and multimedia communication. You will gain all the necessary experience required to take advantage of global employment opportunities.
This innovative module was nominated for the Course and Curriculum Design award in the 2018 Guardian University Awards. One participant commented “It was thanks to this module that I gained a much better understanding of what employers are looking for and where I stand in comparison to that from the marks and feedback received… This proves to me I do have the experience and competencies sought after by employers. Realising this has really boosted my confidence.”
The aims of this module are to help you understand the importance of visitor attractions from a variety of perspectives. You will also identify the supply and demand side factors of visitor attractions and explore the component parts of them and their operations.
Multi-Level Team Project 2
In your second year of the Multi-Level Team Project, you will adopt a more senior role within the multi-level group you are working in. You will be expected to make supportive suggestions regarding the techniques for scoping the project and identifying project objectives.
International Project TM
This module is built around a ten day international field trip to either Spain or Lithuania where you will be presented with a challenge by a local organisation operating in the tourism industry. You will spend the ten days in the destination researching the solution before presenting your recommendations to the organisation before returning home.
This module will help you develop knowledge and critical understanding of the principles of effective project management in a global business context. You will become skilled in project management techniques, methods and tools, and their applications and limitations.
University Wide Language Programme
This module provides the opportunity to learn or develop a language with the University-wide language programme.
Professional Experience Year
All of our BSc students can apply for a one year professional placement, which takes place between your second and last years of study.
This is an excellent opportunity to take advantage of and over the last five years, 90% of Salford Business School undergraduates taking a one year placement secured a 2:1 or 1st class Honours degree.
We will help you find out about vacancies and make the right connections with high profile employers through regular events and presentations.
Here is just a small selection of the companies our students have enjoyed placements with so far: NatWest, Barclays and the Cooperative Bank; BP, Esso and Shell; IBM, Hewlett Packard and Compaq; Ford, Vauxhall, Jaguar and Nissan; Marks & Spencer, Selfridges and Sainsbury’s; Eli Lilly, Glaxo and ICI; Fujitsu, Marriott and Virgin.
Contemporary Issues in Tourism
In this module you will learn about issues that are impacting tourism businesses today. You will learn about the challenges than need to be managed (and how to manage them) as well as the opportunities that are emerging and how tourism businesses can benefit from them. You will also learn about niche tourism markets such as health, eco, adventure, gastronomic and event tourism, and how businesses can enter and thrive in these markets.
Business Ethics and Sustainability
This module equips you with an appreciation and in-depth understanding of the implications of Business Ethics, Corporate Social Responsibility (CSR) and Sustainability within national and international organisations. This module will also develop your knowledge with respect to the importance of the balance between shareholders, stakeholders and the purpose and values of the organisation. It will explore the roles of social and technological innovation in global ethical organisations in order to prepare you for future employability.
Multi-Level Team Project 3
In the final stage of the Multi-Level Team Project, you will continue to demonstrate your skills and knowledge through the development of creative solutions for the tourism organization that you are working with. You will be expected to critically compare techniques, refine objectives and scope the final project requirements.
Tourism Futures: Innovation
By this stage, you will have a solid understanding of how the tourism industry works, but you need to understand how it is evolving. This module will look at emerging trends that will impact the tourism industry such as virtual and augmented reality, how technology is being embedded to create ‘smart destinations’ and how environmental concerns impact tourism operations.
You will take an organisational perspective to explore strategy techniques and processes in the global environment. This module prepares you for a career in business and management and develops next generation managers. You will apply your knowledge and understanding of strategy to a variety of real-word organisations and use established analysis and enquiry techniques at the forefront of strategic research and practice.
In an agreement between Salford Business School and the Institute of Leadership and Management (ILM), students who successfully complete the Strategic Management module, as well as the Professional Development module (studied in second year), can apply for the ILM level 6 award in Leadership and Management. With membership of the ILM for one year paid for by the Business School, you can access professional development resources and a network of peers through student membership of the ILM. It's also a great way to enhance your CV.
Please note that it may not be possible to deliver the full list of options every year as this will depend on factors such as how many students choose a particular option. Exact modules may also vary in order to keep content current. When accepting your offer of a place to study on this programme, you should be aware that not all optional modules will be running each year. Your tutor will be able to advise you as to the available options on or before the start of the programme. Whilst the University tries to ensure that you are able to undertake your preferred options, it cannot guarantee this.
What will I be doing?
Our teaching is industry-led, inspired by contemporary practice and developed in partnership with business leaders. Our academics are experts in their field and work closely with industry to ensure that our courses reflect the needs of business and provide you with that extra edge when it comes to securing a job. Right from the start of your studies you will develop the practical skills as well as the academic knowledge that you will need when you begin working.
Teaching is delivered through a combination of lectures, seminars and tutorials using a wide range of learning activities. You will experience small group tutorials during your First and Second year module studies. This ensures you will be highly skilled in time for your placements, year abroad experience and final year studies.
Throughout the three years of the programme, you will have the opportunity to work on a live brief provided by a partner organisation through the Multi-level Team Project. Collaborating with students from all stages of the course, you will have chance to put theory into practice and develop solutions to real-world organisational challenges.
You will have access to a range of study skills sessions in the library to help you be successful in your studies and in your work. These include:
UniSkills, an online learning course designed to develop the study, research and digital skills you will need for studying in higher education and your lifelong learning journey. You can also earn digital badges for successfully completing the UniSkills assessment.
Wordscope, designed to help you improve and develop your academic writing skills.
Microsoft Office Specialist certification, awarded by Microsoft, helps you develop your skills and demonstrate to future employers your proficiency in Microsoft Office programmes such as Outlook, Project, Powerpoint and others.
Salford Business School
Salford Business School aims to be the most business-informed, industry-relevant business school in the UK. Industry shapes everything we do, from informing our students’ learning to providing work placements, driving our research and influencing our academic staff.
We want you to gain the best academic and personal experience possible. As a student here, you’ll have access to a range of experiences and opportunities, including internships and work placements in the UK or internationally so you graduate with much more than a degree.
Salford Business School is located at the heart of the University’s Peel Park campus and just minutes from Manchester city centre. Teaching facilities include Lady Hale and Chapman buildings, which offer stylish modern spaces with lecture theatres equipped with the very latest technology and large screen displays. A dedicated Employability team will help you with work placements and access to work skills. Throughout campus, there is a choice of individual study areas, communal learning and breakout spaces, plus a selection of food outlets.
Students on the International Business and Tourism Management programmes have the opportunity to apply for a dual award. Through our partnership with TAMK University in Finland, you can apply to study part of your course at Tampere University of Applied Sciences and graduate with two degrees. You study your first year at Salford, the second year you follow the International Business programme at TAMK, return to Salford for your final year to qualify for the Salford degree; and return to TAMK for an additional semester to qualify for the TAMK degree. Please note, places are limited for the dual award option.
What about after uni?
The diversity of the tourism industry means that you will have a wide range of career paths available to you upon graduation. This programme will give you the knowledge and skills you need to join the hotel or transport industries, to work in a destination management organisation, in travel agencies or tour operators. Previous graduates have gained careers as hotel managers, airline cabin crew, digital editors of travel magazines and marketing managers for tourism destinations.
The course has contributions from a Destination Management Organisation who will provide an introduction into managing the tourism industry from the point of view of a destination. A local travel agent will contribute to your knowledge by talking to you about how they operate and the current issues faced in the industry. The international field trips will take you to either Vilnius (Lithuania) or Castellon de la Plana (Spain) where you will be set a challenge by an organisation from the local tourism industry so you can put your theory into practice. You will also be taken to regional tourist attractions and speak with the management of those attractions about how they are run.
According to the Chairman of the Educational Travel Association, founder of a hotel chain and graduate of Tourism Management from Salford University, Manchester is facing a boom in the hospitality sector due to the expansion of airport city, meaning that career opportunities in the tourism sector will also increase.
What you need to know
English Language Requirements
Applicants will be required to show a proficiency in English. An IELTS score of 6.0 (no element below 5.5) is proof of this.
GCSE You must fulfil our GCSE entry requirements as well as one of the requirements listed below.
Maths and English grades C or 4 or above
UCAS tariff points
BSc: 104-112 points
With Professional Experience: 112-120 points
BTEC National Diploma
DMM for the three year programme
DDM with Professional Experience Year
Indicatively 30 points for International Baccalaureate Diploma (31 points with experience year)
Salford Alternative Entry Scheme (SAES)
We welcome applications from students who may not meet the stated entry criteria but who can demonstrate their ability to pursue the course successfully. Once we have received your application we will assess it and recommend it for SAES if you are an eligible candidate.
There are two different routes through the Salford Alternative Entry Scheme and applicants will be directed to the one appropriate for their course. Assessment will either be through a review of prior learning or through a formal test.
|Type of study||Year||Fees|
|Full-time home/EU||2019||£9,250per year|
|Full-time international||2019||£13,740per year|
You should also consider further costs which may include books, stationery, printing, binding and general subsistence on trips and visits.
All set? Let's apply
Course ID N805