Undergraduate BA (Hons)

Music Management and Creative Enterprise

School of Arts and Media

Attendance

Full-time

Course

Three year

Next enrolment

September 2021

Introduction

In a nutshell

This new programme builds upon our long-standing reputation for popular music, recording, interdisciplinary arts and media. Designed in collaboration with the wider School of Arts and Media and the university’s Business School, the course will equip you with the knowledge and skills to work within and influence an ever-evolving music industry, as well as the wider cultural and arts sectors.

With a focus on established industry practice, grass-roots development, artistic creativity and contemporary digital marketing and distribution techniques, you will be equally comfortable in a variety of modes, whether working within organisations as a creative practitioner or entrepreneurial self-starter.

You will study music management from a broad range of perspectives and interactions, from leading professionals, emerging trailblazers and influencers to working with fellow students studying complimentary music, recording and media disciplines. Our lecturers, industry partnerships and masterclasses will help you develop your creativity and professionalism, managing your career and building your own industry network.

You will:
  • Be able to take full advantage of the region’s world-renowned music scene as both an active participant and an enquiring spectator
  • Collaborate with a wide range of students across a large variety of music, arts, fashion, media and multimedia courses
  • Work on real-world live briefs and budgets
International

students accepted

This is for you if...

1.

You want to learn from industry professionals about the music business and the wider cultural arts sectors

2.

You want to develop and hone skills towards artistic creativity, project management, digital marketing and distribution techniques

3.

You want to become a creative practioner and entrpreneurial self-starter

Course details

All about the course

Modules will give you a solid grounding in artist management, music publishing, copyright legislation, distribution, marketing, arts administration and funding as well as working in events and the live sector. You will manage your own public and industry facing projects, from launching your own record label to putting on your own events in and around Manchester city centre.

Throughout, all the modules will reinforce the idea that music management is a creative as well as business based endeavour. You will develop technical and creative skills in order to create supplemental content such as video production, photography, journalism and merchandising. You will also extend your knowledge of popular music through historical, artistic and social contexts in order to help artist and repertoire development.

Year one

Introduction to Music Management

This module provides an introduction and examination of the UK and global contemporary music industry. You will study established organisational and economic structures, their historical contexts and the subsequent digital disruption. You will be introduced to concepts of copyright, authorship and ownership as well as production, press, radio, marketing and distribution. You will chart the fundamental shift from analogue to digital culture, technology and the rise of streaming, social media, crowdsourcing and funding.

Content Production Skills

Creativity doesn't stop once the music has been written and recorded. Social media and other online platforms present infinite  opportunities for you to support your campaigns with imaginative, collaborative or self-authored content. In this module you will be introduced to a variety of multimedia production techniques empowering you to commission or create your own content. These disciplines include graphic, photographic and video production.

You will learn from experts in each field including lecturers from the wider School of Arts & Media who will introduce you to creative processes, software and cutting edge equipment in a series of hands-on technical and creative workshops.

Music Rights Management, Publishing, Synchronisation and Sponsorship

How do composers, musicians and record labels collect revenue, what are the challenges of ownership and the new opportunities in this postmodern digital age? This module will take an in-depth look at intellectual and mechanical property rights, royalty collection societies, publishing and label deal structures, as well as how artists and music owners are generating revenue by exploiting secondary rights such as the likes of synchronisation and through brand association. 

You will examine the fundamentals of the music industry, including how we actually define a song, copyright law and the historical challenges that led to the formation of the Performing Rights Society, Mechanical Copyright Protection Society and the Phonographic Performance Limited.

You will also study how the industry and music-economy responded to the challenges of sampling, the rise of piracy, digital downloading and most recently, streaming. A strong grasp of these core concepts are crucial for all those who wish to enter the music industry helping you to maximise and generate new income, manage rights and negotiate agreements.

Popular Music History and Culture

Those wishing to enter into the field of music management must not only possess a broad knowledge and skill-set surrounding the business aspect but also music itself, and as its cultural, historical and socio-economic contexts.

All contemporary musical forms are predicated on what came before, from compositional, recording trends and techniques, and movements in youth culture, though to advancements in technology, communication ;and modes of distribution. This module will expand your repertoire and frame of reference by developing your understanding of popular post-war, English-language musical forms.

Your lectures and seminars will chart the birth of rock n roll and the advent of the teenager, via prog and punk, through to dance and hip-hop, landing in the mid-to-late 1980s and the prevalence of mass postmodern forms. You will be taught academic skills in critical thinking and writing, giving you the tools to deconstruct and analyse pivotal artists, genres and associated movements, helping you understand and appreciate historical and contemporary popular music in context of a variety of interdisciplinary, artistic and socio-cultural spheres.

Popular Music and Postmodernity

Extending themes and continuing the timeline established in 'Popular Music History and Culture', this module examines key artists and movements from the end of twentieth century and into the twenty first. From grunge to grime, you will examine the disruptive factors that led to the erosion and micro-fragmentation of genre. You will learn academic research techniques and examine postmodernist theory, helping you to decode the ever increasingly complex, evolving and revolving,self-referential musical forms and movements produced today.

Social Media, Press and Creative Content

This module introduces you to techniques that are used to effectively launch and sustain an integrated  social-media marketing and press campaign. You will research and study artist, brand and creative organisation case-studies as well as specialist and new music discovery websites, magazines and influencers. Learn how to write and distribute your own press release as well as all about the integral role of the publicist. Workshops will give you further opportunity for you to hone your skills in multimedia and content creation, with a particular focus video content production and platforms.

Video is a powerful storytelling medium, not only can it serve as a prime proving ground for a promotional campaign, it’s emotionally resonant combination of sound, motion, and visuals can also help you reach further and deeper; producing more satisfying relationships between artists and audiences.

Year two

Artist Development and Management

The relationship between artist and manager is an ever evolving partnership. In the beginning the manager is often responsible for fulfilling a plethora of roles in order to establish an artist with audiences and the industry alike. If successful, a manager could eventually see themselves overseeing a vast collaborative network with many moving parts. In lectures you will hear from managers from all level, and how they must combine a full 360-view of the industry with a real duty of care towards their artists.

Through the presentation of a variety of considered management styles, practices and protocols, you will learn how to not just effectively combine all the knowledge and skills you have learnt and developed up to now, but also the techniques required to balance and manage your artist's personal, interpersonal, creative and emotional development. This includes notions of how the manager is integral in helping to guide the development of an artist's repertoire and even production aesthetic.

You will learn about the crucial role of the producer along with gaining an insight into production processes, recording techniques and terminologies; whether they be demo recording at home, or working in a professional studio environment, from pre-production, through to mastering and delivery.

Arts Enterprise

This module will equip you with the knowledge and skills to work within and influence an ever-evolving music industry as well as the wider cultural and arts sectors. You will study business practices and aspects that will aid your own personal and professional development, equipping you with the tools to work self-employed, within established institutions or to launch your own enterprise.

From project management, leadership and team-working skills, to tax and accounting, pitching, fundraising, applying for grants, crowdsourcing and impact evaluation; you will seek out new markets, propose and demonstrate your own business plan. You will start to build your own professional network, study a variety of your own and university-partnered industry case studies and hear from a variety of influential creative entrepreneurs, arts professionals, business leaders and lecturers from the university's Business School.

Digital Marketing, Communication and Futures

This module aims to develop expertise in online marketing, distribution, social media and communication strategies. You will study how to implement and integrate a range of disciplines, tools and platforms, quantitative and qualitative analysis, content and search engine optimisation,and how to predict the very latest trends and innovations. You will study a variety of tools and techniques that will help your project reach further and wider by researching, building and presenting your own comprehensive strategy framework. Expertise and case-studies will come from a variety of perspectives, including the music and creative industries, wider marketing specialists and the University of Salford Business School.

Event Management, Promotion and Touring

The live sector is very much the lifeblood of the music industry, suppling opportunities for artists and audiences to truly connect through visceral and irreplaceable experiences. Grassroots live music events are often the proving ground for not just new artists but those looking to break into the music industry in general, where as touring and festivals often provide the highest proportion of revenue for many when building a career.

This module combines the practices and protocols involved in the management, curation and promotion of a live music event. You will also learn how the touring industry is organised, hearing from and meeting booking agents, grassroots, national and festival promotors, event organisers, tour managers and engineers. In teams, you will project manage and stage your own real-word event in the heart of Manchester's vibrant music scene including: choosing a venue, programming, creative branding, ticketing, promoting, crewing, assessing and mitigating risk.

Music Journalism

This module provides an overview of journalistic methodologies as applied to the fields of music and the music industry. You will examine and construct a variety of forms of journalistic output as related to music as well as develop a critical understanding of the interrelationship between market, industry and culture.

Releasing Music and Label Management

Social media, digital downloads and streaming have irrevocably revolutionised not only how we consume music but also how and who can publish and distribute it. Whilst major labels are still an integral part of the industry, has the democratisation of the internet has gone a large way to levelling the previously uneven playing field. You will meet a range of people involved in releasing music at every level, from those running established labels to self-releasing DIY artists and managers.

You will then consolidate the knowledge and skills you have learnt in this and other modules to propose and make your own digital release. You will focus on recording agreements, accounting, royalty distribution, aggregation, promotion, marketing, social media, PR, radio and play-listing. In addition, whilst not as prevalent, releasing physical product is still important and integral to many markets. You will learn why certain artists continue to release CDs, and audiences alike fetishise vinyl. You will research the latest point-of-sale to data and trends, including how labels add value to their physical product as well as how, why and where fans buy what they do.

Year three

Negotiated Major Project

This module enables you to undertake a comprehensive project encompassing an area of specialist study. Choose from: Dissertation, Collaborative Practice, Work Based Study, Collection of Writings, or Contemporary and Contextual Study. It assists the realisation of creative work (practical and/or written), encourages the development of a personal style within the chosen fields of study, and hones your creative, professional and academic skills base.

Professional and Creative Practice 1

Working in teams, this module is an opportunity for you to put into practice the culmination of your previous two years of study by planning an ambitious, real-world project. Likely you will help realise your passions by choosing to create and even combine: an artist release campaign or launch, an artist collaboration, an event, business or social enterprise. You will be required to engage a full 360-degree managerial view of a complex project, balancing your own objectives with those you are collaborating with.

In order to help you fulfil your goals and help attract your preferred artists and collaborators, your team will be assigned a real life significant budget for you to manage and spend across this and the succeeding sister module in the second semester. Delivery will be through a combination of lectures and weekly team supervisions

Professional and Creative Practice 2

In this module you will carry-forward your own, peer and project supervisor feedback from Professional and Creative Practice 1; adjusting your plans accordingly and then subsequently executing your ambitious music integrated music project. You will be expected to manage your own learning and scheme of work, presenting weekly group progress reports to your project supervisor

Project Scope

This module enables you to undertake a comprehensive project encompassing two areas of specialist study. Choose from Dissertation, Collaborative Practice, Work Based Study, Collection of Writings, or Contemporary and Contextual Study. It assists the realisation of creative work (practical and/or written) and hones your artistic and academic skills base.

Please note that it may not be possible to deliver the full list of options every year as this will depend on factors such as how many students choose a particular option. Exact modules may also vary in order to keep content current. When accepting your offer of a place to study on this programme, you should be aware that not all optional modules will be running each year. Your tutor will be able to advise you as to the available options on or before the start of the programme. Whilst the University tries to ensure that you are able to undertake your preferred options, it cannot guarantee this.

What Will I Be Doing?

50%

Practical activities

25%

Essays

25%

Presentations

You will learn through a variety of teaching methods.

  • Lectures and seminars will furnish with you with music, business and project management fundamentals, as well as modes of critical thinking and how to employ accepted creative methodologies.
  • Practical classes will provide you with a range of skills and techniques for asset and content creation and management.
  • You will attend interdisciplinary workshops delivered by lecturers and visiting professionals. You will be encouraged to collaborate with students from complementary degree programmes, grassroots practitioners and established organisations.

School of Arts and Media

The School of Arts and Media is the largest School at the University of Salford with more than 4,000 creative students. Across sites at MediaCityUK and the University's Peel Park campus, we offer a huge variety of courses, from fashion image making and styling, television and radio, creative writing and music to journalism, animation, design and performance.

This broad range of disciplines offers enhanced opportunities for specialist and interdisciplinary study, including collaborative work across subject areas.

Facilities

You will have access to the vast array of facilities the New Adelphi building has to offer.

Audio based facilities include six main recording studios, all of which are large enough to accommodate both bands and chamber classical / brass ensembles. Additional studios include a voice acting studio, 7.1 surround studio, a composition lab and multiple rehearsal facilities.

Performance spaces include the New Adelphi Theatre, a 350-seat theatre featuring flexible seating configurations to suit a range of events and performances; Peel Hall, a three-hundred seat concert hall with excellent acoustics, used extensively by our large ensembles and houses the BBC Philharmonic Red Brick Sessions; and our Student Union bar, ‘Atmosphere’, which hosts a number of both staff and student-led performances throughout the year.

Provision for visual/media-based disciplines include access to broadcast standard TV studios, photographic suites, post production facilities and state of the art location camera, lightning and grip equipment.

Employment and stats

What about after uni?

The programme focuses on preparing you for a range of portential music and arts careers including working as:

  • an artist manager
  • running your own business
  • working freelance 
  • within an established organisation.

The course primarily alligns itself to equip you with the knowldege and skills to help you gain employment within:

  • a record label
  • artist management
  • publishing or synchronisation
  • live, events and festival sector
  • marketing
  • music jounalism
  • education and academia.

A taste of what you could become

Artist manager

Marketing manager

Music publisher

Events manager

And more...

Career Links

The University's Music Directorate enjoys an ever growing range of partnerships that will give you direct access to and experience working within the industry.  These include: 

  • Sounds from the Other City Festival
  • Manchester International Festival
  • Low Four (lowfour.tv)
  • Off The Record
  • Manchester Collective
  • 80 HERTZ  Studios
  • BBC Philharmonic

The degree also employs an extentsive programme of guest lectures and masterclasses from a large arrant of industry speakers and artists.

Requirements

What you need to know

You should be passionate about both popular and niche musical forms, as well as arts and culture in general. Perhaps you are looking to build upon existing experiences, or you have been active in your local music scene and ready to take that next step,  or maybe you're simply a music fan looking to looking to break into the industry. 

Above all you will be able to articulate your passion for new music and the wider creative arts disciplines. You will be able demonstrate an appropriate level of independence and the maturity necessary to engage with learning in a higher education environment and with wider professional and creative arts based communities.

ENGLISH LANGUAGE REQUIREMENTS

International applicants will be required to show a proficiency in English. An IELTS score of 6.0, with no element below 5.5, is proof of this.

 

Standard entry requirements

GCSE

To be confirmed.

A level

To be confirmed.

UCAS tariff points

To be confirmed.

BTEC National Diploma

To be confirmed.

Access to HE

To be confirmed.

Scottish Highers

To be confirmed.

Irish Leaving Certificate

To be confirmed.

International Baccalaureate

To be confirmed.

 

European Baccalaureate

To be confirmed.

Alternative entry requirements

Salford Alternative Entry Scheme (SAES)

We positively welcome applications from students who may not meet the stated entry criteria but who can demonstrate their ability to successfully pursue a programme of study in higher education. Students who do not have the traditional entry requirements may be able to apply through the Salford Alternative Entry Scheme.

Support in preparing for the written assessment is available from the university.

How much?

Type of study Year Fees
Full-time home/EU 2020/21 £9,250per year
Full-time international 2020/21 £15,240per year
Additional costs

You should also consider further costs which may include books, stationery, printing, binding and general subsistence on trips and visits.

Scholarships for international students 2020/21

If you are a high-achieving international student, you may be eligible for one of our international scholarships worth up to £5,000. Our international scholarships include the Salford International Excellence Scholarship.

For more information go to International Scholarships. 

Apply now

All set? Let's apply

Enrolment dates

September 2021

September 2022

UCAS information

Course ID W376

Institution S03

Start this course in September. Call 0300 555 5030 to apply through Clearing.

Our phone lines are open 09:00 - 17:00 Monday to Thursday and 10:00 - 16:00 Friday.