Principles of Marketing
Marketing with Professional Experience Year
Salford Business School
In a nutshell
Designed around the needs of employers, best practice and current trends, the BSc Marketing degree at Salford Business School provides you with a strong business education in preparation for an exciting career in a fast-paced environment. You will study at our Salford campus close to Manchester city centre.
Industry relevance is central to all of the programmes offered at Salford Business School. As a marketing student, you’ll benefit from our industry links through the inclusion of guest speakers from the public, private and not-for-profit sectors, providing you with an insight into how different organisations market themselves in different environments.
Our academic and professional services teams are here to support you throughout your degree and prepare you for your future career. In 2020, 100% of students asked agreed that staff are good at explaining things; 100% agreed that the IT resources and facilities provided have supported their learning well; and 100% agreed that the course has provided opportunities to bring information and ideas together (University of Salford analysis of unpublished NSS 2020 data).
With the opportunity to take part in a work placement following your second year, you’ll have the chance to take what you’ve learned through your studies, and put it into practice in a real business situation. If you choose to undertake a professional experience year, not only will your career prospects benefit, but you will not pay tuition fees for that year and will earn a wage for the work you do.
Wondering about the value of the work placement year? Haley Britton, who got a placement with Agilent Technologies says: "I feel like it was definitely a good idea for me to go and do a placement because I've got more real world experience. Whereas if I had gone on, just to do my final year, I don't think I would have had as much of an advantage, going out into the real world after graduating."
Find out more, register for one of our Open Days
- study the academic principles that underpin marketing and apply them in practice
- learn core business skills and how marketing integrates with them
- develop the skills that employers look for such as project planning, team working and self-presentation
- study on a course where 100% of students asked agreed that staff are good at explaining things (University of Salford analysis of unpublished NSS 2020 data)
This is for you if...
You're looking for an exciting career with lots of job opportunities
You want to use your communication skills to persuade
You are in to social media
You enjoy using your knowledge and expertise to discuss and contribute solutions
You have creativity combined with the analytical ability to review the results of your work
All about the course
This programme is academically challenging but offers plenty of opportunity to develop your practical skills. In your first year of study, you’ll develop your knowledge of key business concepts through a number of core modules.
As the course progresses, you have the opportunity to specialise by choosing modules that meet your interests or are more relevant to the direction in which you’d like to steer your career. The modules are designed to give you a range of skills and build your understanding in a variety of areas.
Find out more, book now for our online Open Day on 20 June
This module provides an introduction to key foundational aspects of the theory and practice of marketing, which are essential to the long term prosperity of organisations and applicable to all specialisations within business. It will enable students to apply marketing principles to real life marketing situations.
This module provides a critical insight into digital marketing technology and its strategic importance for organisations. Digital Marketing Technology enables you to gain an applied understanding of a range of digital marketing tools along with developing your ability to identify and evaluate the most relevant technology for specific organisational objectives.
Principles of Human Resource Management
You will learn about the important contribution of Human Resource Management policy and practice to employee and organisational success in the UK and internationally.
Digital and Business Skills
The Digital and Business Skills module introduces a range of digital tools for academia and the workplace. Important business skills such as management, collaboration and teamwork are fundamental to the module. Regular engagement with online platforms provides tasks to improve digital competency. Also, cocreation work presents self-reflection and confidence building opportunities. Gaining the inspiring digital enterprise award (iDEA), completing LinkedIn learning assessments for Microsoft software applications, and completing collaborative video creation tasks will increase your digital and business skills as you progress towards the completion of this module. Digital Business is here to stay, so it is vital to improve these 21st century skills.
Principles of Accounting
This module gives you a theoretical and practical introduction to the basics of accounting, including how to prepare financial statements.
Optional modules, choose one of:
Organisations in a Global Environment
This module introduces you to how organisations function in a global context.
University Wide Language Programme
Choose to study a world language in a friendly, supportive environment. Delivered over two semesters, with additional resources available via Blackboard, you will receive around 50 hours of supported learning to help you progress and consolidate your listening, reading, speaking and writing core skills. Available languages include Arabic, French, German, Italian, Japanese, Mandarin Chinese and Spanish.
This module enhances your understanding of the complexity behind international marketing, with reference to relevant theoretical frameworks, contemporary issues and consumer markets. You will expand your knowledge of strategic marketing practice across social contexts, and enhance your analytical skills by engaging in international marketing planning processes.
This module will enable you to plan and carry out appropriate professional development activities to increase your employability and performance. These include self-presentation, professional networking, project planning and implementation, team working, influencing and multimedia communication. You will gain all the necessary experience required to take advantage of global employment opportunities.
This innovative module was nominated for the Course and Curriculum Design award in the 2018 Guardian University Awards. One participant commented “It was thanks to this module that I gained a much better understanding of what employers are looking for and where I stand in comparison to that from the marks and feedback received… This proves to me I do have the experience and competencies sought after by employers. Realising this has really boosted my confidence."
Integrated Marketing Communications
This module gives you an effective introduction to the key aspects of marketing communications theory and practice. You will design and develop an efficient, integrated marketing communications plan and strategy, and study key topics including: advertising, public relations, direct marketing, sales promotion, personal selling, point-of-purchase and e-communications.
Legal Aspects of Business
This module introduces you to the operation of global legal systems and the areas of law that underpin the practice of effective business management. You will develop a working knowledge of law relating to contracts and their effective negotiation in different business environments.
Optional modules, choose two of:
Service Sector Marketing
This module helps you to develop an understanding of the nature of services within the business environment and gain an insight into the marketing processes adopted by a range of public and private service sector organisations.
This module provides you with a theoretical base of consumer behaviour and practical understanding of how research techniques are used to inform marketing strategy. You will learn about the foundations of consumer behaviour and relevant theories. You will also connect the theoretical base to applications in marketing through a critical appreciation of market research methodology.
University Wide Language Programme
Contemporary Issues in International Marketing
In this module you will explore key contemporary issues in marketing in the context of a global environment.
Professional Experience Year
We encourage all our BSc students to apply for a one year professional placement, which takes place between your second and last years of study.
This is an excellent opportunity to take advantage of and over the last five years, 90% of Salford Business School undergraduates taking a one year placement secured a 2:1 or 1st class Honours degree.
We will help you find out about vacancies and make the right connections with high profile employers through regular events and presentations.
Here is just a small selection of the companies our students have enjoyed placements with so far: NatWest, Barclays and the Cooperative Bank; BP, Esso and Shell; IBM, Hewlett Packard and Compaq; Ford, Vauxhall, Jaguar and Nissan; Marks & Spencer, Selfridges and Sainsbury’s; Eli Lilly, Glaxo and ICI; Fujitsu, Marriott and Virgin.
During this year, you will not pay fees to the University and will earn a wage for the work that you do.
You will solve real world problems and develop marketing strategies which deliver growth and expansion in a global environment. This will enable you to develop strategic marketing plans to facilitate the delivery of effective, innovative and creative solutions.
Business Ethics and Sustainability
You will develop a detailed understanding of the implications of Business Ethics, Corporate Social Responsibility (CSR) and Sustainability in national and international organisations. You will also be encouraged to explore the ethical roles of social and technological innovation in global organisations.
Search and Social Media Marketing
This module aims to develop core skills in social media-based targeting and communication strategies. The module covers a host of topics that looks at the strategic analysis of social media platforms from a communications perspective, key metrics, tools, techniques and strategy development frameworks. The module also aims to develop capabilities in search engine optimisation and search engine marketing, site audit, content optimization etc. A comprehensive coverage of marketing communication through social media is achieved through intensive case discussion sessions, group activities, practitioner lectures and insightful study materials. This module is accredited by the Institute of Direct and Digital Marketing (IDM).
In Market Research you will be introduced to primary and secondary data analysis processes and learn how to deploy a variety of qualitative and quantitative research methodologies. You will gain an understanding of the principles and practice of marketing research in the context of organisations, consumers and society.
Emerging Themes in Marketing
This module will look at new and emerging themes in business organisations and the external marketing environment against a backdrop of dynamic changes taking place in the external business environment. You will build and refine the fundamental skills necessary to anticipate and adapt to potential changes in a marketing environment that is often complex and far from certain.
To better understand and appreciate such issues you will undertake a critical evaluation of these key underpinning themes, exploring topics such as horizon-scanning, scenario-planning and marketing’s new ground as well as how consumers are changing, the shifting nature of competition, contemporary business strategies, and the role of the marketing professional in these.
Brand Management is designed to introduce you to the ever-changing landscape of brand management and help you develop an understanding of the theories, principles and practices of branding. You will practice making brand related recommendations in the content of real-life international brands.
Please note that it may not be possible to deliver the full list of options every year as this will depend on factors such as how many students choose a particular option. Exact modules may also vary in order to keep content current. When accepting your offer of a place to study on this programme, you should be aware that not all optional modules will be running each year. Your tutor will be able to advise you as to the available options on or before the start of the programme. Whilst the University tries to ensure that you are able to undertake your preferred options, it cannot guarantee this.
What will I be doing?
Our teaching is industry-led, inspired by contemporary practice and developed in partnership with business leaders. Our academics are experts in their field and work closely with industry to ensure that our courses reflect the needs of business and provide you with that extra edge when it comes to securing a job.
Teaching is delivered through a combination of lectures, seminars and tutorials using a wide range of learning activities. You will experience small group tutorials during your First and Second year module studies. This ensures you will be highly skilled in time for your placements, year abroad experience and final year studies.
You will have access to a range of study skills sessions in the library to help you be successful in your studies and in your work. These include:
UniSkills, an online learning course designed to develop the study, research and digital skills you will need for studying in higher education and your lifelong learning journey. You can also earn digital badges for successfully completing the UniSkills assessment.
Wordscope, designed to help you improve and develop your academic writing skills.
Microsoft Office Specialist certification, awarded by Microsoft, helps you develop your skills and demonstrate to future employers your proficiency in Microsoft Office programmes such as Outlook, Project, Powerpoint and others.
Over the duration of your course a range of assessment techniques will be used. Types of assessment include:
- Multiple choice tests
- Online tests
- Group reports
- Portfolio work
The weighting between exams and coursework varies between modules and years, but exams still play a major role.
SALFORD BUSINESS SCHOOL
Salford Business School aims to be the most business-informed, industry-relevant business school in the UK. Industry shapes everything we do, from informing our students’ learning to providing work placements, driving our research and influencing our academic staff.
We want you to gain the best academic and personal experience possible. As a student here, you’ll have access to a range of experiences and opportunities, including internships and work placements in the UK or internationally so you graduate with much more than a degree.
Salford Business School is located at the heart of the University’s Peel Park campus and just minutes from Manchester city centre. Teaching facilities include Lady Hale and Chapman buildings, which offer stylish modern spaces with lecture theatres equipped with the very latest technology and large screen displays. A dedicated Employability team will help you with work placements and access to work skills. Throughout campus, there is a choice of individual study areas, communal learning and breakout spaces, plus a selection of food outlets.
If you’re planning on commuting, both our MediaCityUK and Peel Park campuses are perfectly placed. Whether by bus, rail, bike or car, we’re easily accessed from all over Greater Manchester, Lancashire and beyond.
We want you to enjoy your time studying here, but we understand that there may be times you need a little extra support to help you. The Business School student progression team is here to help you progress through your courses as smoothly as possible.
University-wide, askUS is at the core of our student support service, offering information and advice on matters such as finance, wellbeing and counselling, accommodation and more. If you have any worries, concerns, or need advice on a particular topic, visit askUS on campus.
Find out more about Student Support Services at Salford.
What about after uni?
Whether working in an agency or in-house, a career in marketing is a great way to bring your creativity into a business environment. Along with an industry-focused curriculum, marketing improves your employability by allowing you to take part in a work placement year and enhances your skillset through the Professional Development module.
Ernst & Young, Dixons Group plc, British Airways and Cooperative Insurance Services are just a few of the organisations our graduates are currently embarking on careers with.
The University of Salford grew out of the institutes of the late 19th century that provided a talented, technically proficient and professional workforce to support the UK’s rapidly growing industries. In the 21st century, this still holds strong. Whilst industry has changed significantly, the need industry-focused education is equally relevant today.
We teach the skills that employers need and as a result, our graduates enjoy excellent international career prospects.
The curriculum across our undergraduate courses balances academic teaching and professional experience, allowing you to apply theory in practice in a way that has been proven to produce highly employable, articulate business professionals who have forged the contacts that will help develop their future careers.
What you need to know
This course offers excellent scope for any student looking for a career in an exciting profession with good job opportunities. We are looking for students who have good communication and reasoning skills and who want to develop their ability to discuss and contribute to solutions. You will be interested in business in general and how marketing integrates across all areas. This course will appeal to a range of applicants and there is no need to have studied this subject before to be successful.
ENGLISH LANGUAGE REQUIREMENTS
Applicants will be required to show a proficiency in English. An IELTS score of 6.0, with no element below 5.5, is proof of this.
Please note: The entry criteria below are related to entry onto this course in the 2020/2021 academic year. If you’re interested in a future intake year, please check the course entry on UCAS.
Maths and English at grade C/grade 4 or above
You must fulfil our GCSE entry requirements as well as one of the requirements listed below.
UCAS tariff points
BBB with a minimum of two A2 passes
BTEC National Diploma
Access to HE
112 Points – Pass with a minimum of 45 credits at Level 3 and 15 at Level 2
Indicatively 31 points for International Baccalaureate Diploma
120 points from a minimum of two Advanced Highers
Irish Leaving Certificate
120 points from a minimum of two Higher Level Subjects
Pass Diploma with 60% or above
Salford Alternative Entry Scheme (SAES)
We welcome applications from students who may not meet the stated entry criteria but who can demonstrate their ability to pursue the course successfully. Once we have received your application we will assess it and recommend it for SAES if you are an eligible candidate.
There are two different routes through the Salford Alternative Entry Scheme and applicants will be directed to the one appropriate for their course. Assessment will either be through a review of prior learning or through a formal test.
|Type of study||Year||Fees|
|Full-time home/EU||2020/21||£9,250per year|
|Full-time international||2020/21||£14,100per year|
You should also consider further costs which may include books, stationery, printing, binding and general subsistence on trips and visits.
Scholarships for international students 2020/21
If you are a high-achieving international student, you may be eligible for one of our international scholarships worth up to £5,000. Our international scholarships include the Salford International Excellence Scholarship.
All set? Let's apply
Course ID N1NM
Start this course in September. Call 0300 555 5030 to apply through Clearing.
Our phone lines are open during the following hours:
- 13 August: 07:30 – 19:00
- 14 August: 08:00 – 18:00
- 15 August: 10:00 – 16:00