Principles of Marketing
In a nutshell
Studying the International Events Management course at Salford Business School prepares you for a high-level events management career across the globe. From corporate hospitality to music festivals and sports events, the world of events management is fast-paced, varied and ever-evolving. Graduates with professional skills, strategic ability and industry knowledge are highly sought after by employers in a wide range of sectors. You will study at our Salford campus close to Manchester city centre but as part of your degree you will have the opportunity to take part in an international field trip funded by Salford Business School.
The modules on this course are designed to reflect the current needs of employers, so, from the outset, the skills and knowledge you will develop are aligned with international trends and best practice.
Like all students at Salford Business School, you’ll have the chance to put the knowledge you gain into practice by getting involved with a work placement. Opportunities to expand your knowledge of another culture are also available through the study exchange abroad or the optional language modules offered throughout the course.
Amy Haigh did a year’s work placement with the Marriott Hotel in Brussels; she says:
“I would definitely recommend doing a placement year and I would 100% recommend doing it internationally. Going abroad broadens your mind to learning about different cultures and how other people work.”
You can see how she got on in the video below.
- learn the key business concepts that underpin events management
- develop the skills that employers look for such as project planning, team working and self-presentation
- gain an understanding of ethical and sustainable best practice
This is for you if...
You want to learn how to plan, run and review events such as festivals, business exhibitions and sports
You love to travel
You are looking to develop your practical as well as academic skills
All about the course
During your first year, you will build up an understanding of the key business concepts that underpin events management as an area of academic practice. Your practical skills and industry knowledge will be improved upon as the course progresses and optional modules in your second and third year of study allow you to specialise according to your interests or the direction in which you’d like to steer your career. During the course you will learn how to put strategies into practice for hosting international events connected to sports, concerts, festivals, tourism, exhibitions and corporate hospitality.
International experience is offered through the optional International Project module in your second year of study. This project is delivered in conjunction with a European partner university.
Along with learning industry-specific skills, you’ll have chance to improve your employability during your time on the course. The Professional Development module concentrates on the essential abilities required for managerial employment: self-presentation, professional networking, project planning and multimedia communication are all focused on to help you perform effectively in a variety of roles.
We also strongly encourage you to think about studying abroad as part of your degree; there is lots of support both here and at the host University and there may be help with funding available. Emmanuel Adebayo took the opportunity to do so as part of his Business Information Technology course; watch his video to hear about his experience.
You will have the opportunity to gain work experience with leading companies in the events industry. During this year, you will not pay fees to the University and will earn a wage for the work that you do.
You will receive an introduction to the theory and practice of marketing - an essential service to the long-term prosperity of organisations and businesses - and apply these principles to real life situations.
Digital and Business Skills
Digital and Business Skills offers an introduction to fundamental skills you need for high level careers in a range of organisations. Communications, presentation and professional profile tools will be used to develop your knowledge and employability.
Principles of Events Business
This module provides you with an introduction to functions of events business and gives you an insight into the market, promotion and sponsorship of events. You will develop an understanding of event operations as well as the hospitality and tourism sectors.
Multi-level Business Project (year one)
Delivered in your first, second and third years of study, the Multi-level Business Project is a unique module that gives you the opportunity to work collaboratively with students from all three stages of the programme on a client project. Through this module, you will develop your critical thinking and use the knowledge and skills gained on the course to produce practical solutions for a client.
Principles of Accounting
This module will provide a practical introduction to accounting and its role in the management of organisations and will introduce students to the main financial statements produced by organisations for external bodies.
Principles of Human Resource Management
This module will provide an insight into the distinct contribution of Human Resource Management policy and practice to employee and organisational performance and success within a UK and international comparative context. It will allow you to develop an understanding of the inter-relationship between the dynamic nature of social relationships within a range of organisations, the broader external environment, and the effective management of human resources and employment relations.
University Wide Language Programme
This module provides the opportunity to learn or develop a language with the University-wide language programme.
In semester one, you will form teams with other students to come together and answer a live client brief with regular review points. In semester two, you will enhance your portfolio by creating more team-based and individual work.
Legal Aspects of Business
This module introduces you to the operation of global legal systems and the areas of law that underpin the practice of effective business management. You will develop a working knowledge of law relating to contracts and their effective negotiation in different business environments.
Multi-level Business Project (year two)
In your second year of the Multi-level Business Project, you will adopt a more senior role within the multi-level group you are working in. You will be expected to make supportive suggestions regarding the techniques for scoping the project and identifying project objectives.
University-wide Language Programme
This module gives you an opportunity to further consolidate and develop competence in a foreign language. It further prepares you linguistically and interculturally for work in or relating to a country where the target language is spoken. You will continue to strengthen your knowledge of a foreign language and its use for professional purposes in the countries where it is spoken.
Through the International Project option, you have the opportunity to gain international experience through taking part in an intensive project delivered by a European partner university. This module gives you the chance to engage in a business challenge set by an international organisation and develop your capability to apply academic theory and analyse geographically and culturally unfamiliar markets
Sport in a Digital World
In Sport in a Digital World you will be introduced to the concepts that underpin digital technologies in sport, in addition to contemporary issues in the rapidly changing areas of digital practice, research and development. The module gives you the knowledge to critically appraise and respond to future technological developments applicable to sport.
Service Sector Marketing
This module helps you to develop an understanding of the nature of services within the business environment and gain an insight into the marketing processes adopted by a range of public and private service sector organisations.
Business Research and Analysis Methods
Develop your understanding of the secondary sources available on researching and analysing business problems or opportunities and develop the knowledge and skills required to evaluate published business research and consultancy in relation to its methodology and findings.
This module will help you develop knowledge and critical understanding of the principles of effective project management in a global business context. You will become skilled in project management techniques, methods and tools, and their applications and limitations.
Event Tourism Management
This module will give you an understanding of the diversity, size and growing market for events in the tourism industry. You will learn about strategies for developing tourism events, as well as how to critically evaluate the sustainability and impacts that they create.
Professional Experience Year
All of our BSc students can apply for a one year professional placement, which takes place between your second and last years of study.
This is an excellent opportunity to take advantage of and over the last five years, 90% of Salford Business School undergraduates taking a one year placement secured a 2:1 or 1st class Honours degree.
We will help you find out about vacancies and make the right connections with high profile employers through regular events and presentations.
Here is just a small selection of the companies our students have enjoyed placements with so far: NatWest, Barclays and the Cooperative Bank; BP, Esso and Shell; IBM, Hewlett Packard and Compaq; Ford, Vauxhall, Jaguar and Nissan; Marks & Spencer, Selfridges and Sainsbury’s; Eli Lilly, Glaxo and ICI; Fujitsu, Marriott and Virgin.
Business Ethics and Sustainability
This module equips you with an appreciation and an in-depth understanding of the implications of Business Ethics, Corporate Social Responsibility (CSR) and Sustainability in national and international organisations.
You will acquire an organisation-wide perspective by exploring strategy techniques and processes operating in the global environment. This module prepares you for a career in business and management.
Consulting for Events
In Consulting for Events you will learn to understand, source, analyse and make use of business intelligence. You’ll gain practical experience of the process of innovating, planning and pitching for events business and on completion of the module, you will be able to identify organisational problems from an external perspective and select innovative solutions.
Multi-level Business Project (year three)
In the final stage of the Multi-level Business Project, you will continue to demonstrate your skills and knowledge through the development of creative solutions for your client. You will be expected to critically compare techniques, refine objectives and scope the final project requirements.
As a 40 credit module, the Dissertation takes up two of your final year options. Choosing to undertake a dissertation allows you to identify and focus on a specialist area of research related to an aspect of your degree programme. Through this module, you execute a substantial piece of independent research and produce a scholarly and critical dissertation as a result. As well as being a great way to prepare you for postgraduate study, your dissertation can also be presented to potential employers as evidence of your analytical and research skills.
Service Sector Entrepreneurship
Service Sector Entrepreneurship provides you with a course of study in entrepreneurship, business risk analysis, legislation ethics and social responsibility in small business development. The programme is designed to allow you to critically evaluate environmental, operational and strategic factors involved in the setup of a service business.
Business Entrepreneurial Simulation Project
In this module, you will work as part of a team in an online business simulation. Acting as the management team in a competitive business environment, you will solve business problems and learn about the relationships between different areas of business. This modules gives you a chance to test your entrepreneurship, business planning and your ability to manage change in an uncertain environment.
University Wide Language Programme
This module provides the opportunity to learn or develop a language with the University-wide language programme.
Search and Social Media Marketing
This modules provides an introduction to search and social media marketing and its strategic benefits to organisations. Through Search and Social Media Marketing, you will develop a critical understanding of the strategies, theories, trends and techniques used in Search Engine Optimisation (SEO) and Social Media Optimisation (SMO) as well as the practical skills required for the implementation and evaluation of these activities.
Please note that it may not be possible to deliver the full list of options every year as this will depend on factors such as how many students choose a particular option. Exact modules may also vary in order to keep content current. When accepting your offer of a place to study on this programme, you should be aware that not all optional modules will be running each year. Your tutor will be able to advise you as to the available options on or before the start of the programme. Whilst the University tries to ensure that you are able to undertake your preferred options, it cannot guarantee this.
What Will I be Doing?
Our teaching is industry-led, inspired by contemporary practice and developed in partnership with business leaders. Our academics are experts in their field and work closely with industry to ensure that our courses reflect the needs of business and provides you with that extra edge when it comes to securing a job.
Teaching is delivered through a combination of lectures, seminars and tutorials using a wide range of learning activities. You will experience small group tutorials during your first and second year module studies. This ensures you will be highly skilled in time for your placements, year abroad experience and final year studies.
Over the duration of your course a range of assessment techniques will be used. Types of assessment include:
- Multiple choice tests
- Online tests
- Group reports
- Portfolio work
The weighting between exams and coursework varies between modules and years, but exams still play a major role.
Salford Business School
Salford Business School aims to be the most business-informed, industry-relevant business school in the UK. Industry shapes everything we do, from informing our students’ learning to providing work placements, driving our research and influencing our academic staff.
We want you to gain the best academic and personal experience possible. As a student here, you’ll have access to a range of experiences and opportunities, including internships and work placements in the UK or internationally so you graduate with much more than a degree.
Salford Business School is located at the heart of the University’s Peel Park campus and just minutes from Manchester city centre. Teaching facilities include Lady Hale and Chapman buildings, which offer stylish modern spaces with lecture theatres equipped with the very latest technology and large screen displays. A dedicated Employability team will help you with work placements and access to work skills.
Throughout campus, there is a choice of individual study areas, communal learning and breakout spaces, plus a selection of food outlets.
If you’re planning on commuting, both our MediaCityUK and Peel Park campuses are perfectly placed. Whether by bus, rail, bike or car, we’re easily accessed from all over Greater Manchester, Lancashire and beyond.
What about after uni?
Through an industry-focused syllabus, placement opportunities and an emphasis on professional development, International Events Management maximises your career opportunities.
We pride ourselves on teaching the skills that employers need: as a result, our graduates enjoy fantastic international career prospects. Dixons Group plc, British Airways, Cooperative Insurance Services and BMW are just a few of the organisations Salford Business School graduates have embarked on exciting careers with.
Our course team maintains excellent relations with national and international events management organisations, commentators and employers.
Our teaching is industry-led, inspired by contemporary practice and developed in partnership with business leaders. Our academics are experts in their field and work closely with industry to ensure that our courses reflect the needs of business and provide you with that extra edge when it comes to securing a job.
The curriculum across our undergraduate courses balances academic teaching and professional experience, allowing you to apply theory in practice in a way that has been proven to produce highly employable, articulate business professionals who have forged the contacts that will help develop their future careers.
What you need to know
If you love events and international travel and want to understand the way this sector works as a business, this could be the course for you. You will be an enthusiastic person who can see yourself as an events coordinator, assisting in the organisation and project management of all types of events and campaigns in this rapidly growing business sector.
You should be flexible with a willingness to travel and the ability to work in teams with diverse specialisms. You should be able to work effectively with different types of clients, ranging from international sporting stars, celebrities, business and political leaders. Be prepared to prove your passion for co-ordinating special one-off occasions, such as weddings, fundraisers or business conferences.
ENGLISH LANGUAGE REQUIREMENTS
Applicants will be required to show a proficiency in English. An IELTS score of 6.0, with no element below 5.5, is proof of this.
Maths and English at grade C/grade 4 or above.
You must fulfil our GCSE entry requirements as well as one of the requirements listed below.
UCAS tariff points
120 with Professional Experience Year
BSc: BBC with a minimum of two A2 passes.
With professional experience year: BBB with a minimum of two A2 passes.
BTEC National Diploma
Indicatively 30 points for International Baccalaureate Diploma (31 points with professional experience year)
Access to HE
104 Points – Pass with a minimum of 45 credits at Level 3 and 15 at Level 2
3 year programme: 112 points with a minimum of two Advanced Highers.
4 year programme: 120 points with a minimum of two Advanced Highers.
Irish Leaving Certificate
3 year programme: 112 points with a minimum of two Higher Level Subjects.
4 year programme: 120 points with a minimum of two Higher Level Subjects.
Pass Diploma with 60% or above
Salford Alternative Entry Scheme (SAES)
We welcome applications from students who may not meet the stated entry criteria but who can demonstrate their ability to pursue the course successfully. Once we have received your application we will assess it and recommend it for SAES if you are an eligible candidate.
There are two different routes through the Salford Alternative Entry Scheme and applicants will be directed to the one appropriate for their course. Assessment will either be through a review of prior learning or through a formal test.
|Type of study||Year||Fees|
|Full-time home/EU||2019/20||£9,250per year|
|Full-time international||2019/20||£13,740per year|
You should also consider further costs which may include books, stationery, printing, binding and general subsistence on trips and visits.
If you choose the International Project module, which includes an overseas study visit, Salford Business School pays for flights, accommodation, transfers, breakfasts and lunches, but you will pay for your evening meals and any extras.
All set? Let's apply
Course ID N821