Digital Media Applications
In a nutshell
This course is unique in its contemporary direction. From working on your photography portfolio, publications, exhibitions, and more, you will learn the essential techniques and subject knowledge, alongside the necessary critical and creative processes, to identify your aesthetic style.
Through project briefs you will explore fashion image making and styling within the wider context of art and culture, where fashion is viewed as a set of lifestyles and beliefs.
Our students enter the industry in a wide variety of roles relevant to the ever-changing fashion environment. The great versatility of the course means that alongside freelance photographers and stylists, our graduates also go on to work in PR, film, TV and media.
The foundation year of this four-year programme aims to provide you with an understanding of the subject to allow you to progress on to the BA (Hons) Fashion Image Making and Styling course.
- Learn in a unique learning environment, combining teaching from a team of passionate tutors with a large amount of creative freedom
- Build on personal strengths whilst developing as an employment-ready creative practitioner
- Understand the fundamentals of styling and image making across a range of technical and creative practices
This is for you if...
You have an interest in photography, styling and image making
A career in fashion photography, PR, film, TV or media appeals to you
You want to discover and develop your own creative aesthetic and gain a deeper understanding of styling and image making
All about the course
During the first year experimentation is encouraged. You will be introduced to the fundamentals of styling and image making across a range of technical and creative practices including magazine art direction, understanding taste, fashion film, politics and anthropology.
In year two, you will develop your own creative aesthetic, along with a deeper understanding of styling image making, through projects including photography, self-publishing and internships.
In year three you will own your vision, confidently communicating this to others with authenticity and professionalism. This will be through projects including live industry briefs (previously set by, Man About Town, Vivienne Westwood and Selfridges) and building up to your final major project. There will also be opportunities to showcase your work at the British Fashion Council, Graduate Fashion Week and your own exhibition in a London gallery.
Creative Risk Taking
Creative Practice Major Project
Introduction to the Creative Industries
Introduction to Fashion Design
This module introduces the basic skills and knowledge required as part of the fashion design process. It aims to provide the essential foundation upon which your understanding and awareness of the conceptual processes are underpinned by your technical and creative responses. It also aims to generate a sense of confidence and encourage you to think and explore in an open and expansive manner, allowing you a period of exploration within which more personal and creative responses can be generated via 2D and 3D solutions.
Fashion Styling and Image Generation
The aim of this module is to introduce you to the basic aspects of fashion styling and image making through approaches to research and exploration of concepts and techniques that are pertinent to fashion. This includes looking at contemporary fashion practice, trends and image that inform society both at a commercial and artistic level. You will be encouraged to appreciate the opportunities that these areas can offer, providing the foundation upon which you can supplement fresh thinking and apply future projects.
Fashion: Industry Practice
This module is delivered through a series of lectures, seminars and practical workshops involving the development and research of fashion thinking via short exercises and focused projects. The sessions also incorporate individual and group tutorials, and encourage an exchange of ideas and approaches to learning. Typically you will produce a research book, development boards and a final outcome that could be either in the form of 2D, 3D or digital formats. The content of work will be determined by individual projects and the your own interest in either design or styling.
Exploring Creative Contexts: Fashion
The module is taught through a variety of complementary teaching methods and formats including lectures, tutorials and projects. These various methods and formats will use our virtual learning environment (VLE) to encourage your participation in research, study skills and interpretation of teaching material. The two assessed components encouarge you to explore, consider and reflect on a range of perspectives in the field of creative practice, especially in the context of your own practice. Sessions focus on issues affecting visual culture in relation to fashion and visual culture. Connected visits may be arranged.
Introduction to Pattern Cutting and Construction Techniques
A skill based module taught mainly in the workshop/studio through a series of demonstrations and lectures. You will be introduced to materials, workshop machinery and studio equipment through a series of demonstration and exercises. Assessment will be through a project that will typically include a body of work demonstrating understanding and application of techniques, materials and practical skills. Typically, this would be in the form of a project file built throughout the module.
This module is created to challenge you to engage with diverse approaches to fashion communication. The learning is achieved through workshops including practical drawing for fashion and the use of computer software appropriate to the fashion industry.
Styling and Image Making Specialism
Acting as an introduction to the pathway, this module aims to provide you with the opportunity to develop your understanding of styling and image making and give you a solid foundation of knowledge for future modules. You will develop the technical skills necessary for the effective realisation of concepts within this discipline.
Techniques in Fashion Photography
This module aims to introduce you to the basic skills associated with the discipline (photography/image making), equipping you with sufficient knowledge to enable independent work in the area of fashion styling and image making. This module deals with the professional strategies necessary to gain both experimental and creative sensitivity towards every aspect of the project.
Industry Practice Part 1: Fashion Image Making & Styling
The purpose of this module is to place fashion styling and image making within a business context, enabling you to consider the specialism in relation to the needs of a diversity of end users within the fashion and style related industries. Developing an awareness of business and marketing issues enables you to develop professional and creative skills which reflect the relationship between product, consumer and needs. This experience will allow you to gain sufficient skills to work independently in all areas of fashion styling and image making practice.
Responding to Creative Contexts: Fashion
The module is taught through a variety of complementary teaching methods and formats, including lectures, tutorials and projects. These various methods and formats will use the VLE to encourage you to participate in research, study skills and interpretation of teaching material. Connected visits may be arranged. Sessions focus on issues affecting visual culture in relation to design and visual culture and on an appreciation of contextual influences. In addition, you will be challenged to develop an informed view of the programme’s disciplines, the relationships between these disciplines, and the wider relationships that can be made to other forms of visual, creative and cultural expression. The assessed component challenges you to investigate and test your position in relation to creative and cultural communities, relevant to your practice.
Styling and Image Making: Comparative Shoot
In this module you will develop an understanding of the image-maker and stylist’s role in spotting and instigating new cultural trends, developing an awareness of fashion’s place within wider culture. You will also research a wide variety of fashion publications in order to understand different markets within fashion. Building on your research into emerging cultural trends, you will develop a concept that will inform a shoot for two contrasting magazines of your choice. Throughout this module you will be initiating your personal direction in preparation for your final year, while also learning to develop a flexible approach in order to adapt your work to different markets.
Work Placement - FIMS
Placements within industry not only add to your knowledge and appreciation of your chosen discipline but can also enhance future employment prospects. This module encourages a liaison between you and leading practitioners, publications and brands in industry – allowing you to apply and develop your knowledge and skills gained on the course while offering an understanding of the relevant working procedures and the professional activities. You will be encouraged to identify a placement that supports your interests and future career aspirations.
Create and Research for an External Brief
The aim of this module is to extend and refine your understanding of styling and image making and develop your ability to solve a series of issues fully in response to an external brief within a professional context. You will aim to develop a personal and informed body of work, developing integrity, authenticity and professionalism, skills that will underpin the final year.
Styling and Image Making in Professional Context
You will develop an understanding of the process of producing a collection of images, and explore the full potential of the creative interpretation and consider styling and image making as a creative process.
Negotiated Major Project
The final major project is designed to allow you to synthesise your experiences on the course through the definition, negotiation and implementation of a self-directed programme of design investigation, research and development leading to the presentation of a major design project. You are encouraged to identify an issue or set of issues around which to focus your design investigation. The primary responsibility for the implementation of the project lies with you, and you will be assessed on your capacity to undertake a detailed examination of the territory you have identified. Effectively, this negotiated study provides a framework through which you are able to demonstrate a capacity to practice your understanding of the particular contextual circumstances in which you operate.
This module aims to challenge you to reflect critically on your personal skills and to exploit your individual creativity in promoting your own work. You will use the experiences and approaches to specialised research as a platform for your Final Major Project work.
Independent Research Project: Business Practice for Fashion Image Making and Styling
This module provides an opportunity for you to engage in a detailed examination of an aspect of business practice and management of interest to you. The module enhances your ability to contextualise design as a commercial activity thereby underpinning and strengthening your own practice and understanding.
You will undertaken either this module OR the Visual Culture module detailed below.
Independent Research Project: Visual Culture
This module provides an opportunity for you to engage in a detailed examination of an aspect of visual culture of interest to you. You are encouraged to explore connections between your proposed study and your studio practice in a connected but distinct programme, thereby underpinning and strengthening your own practice and providing an intensification of understanding.
Please note that it may not be possible to deliver the full list of options every year as this will depend on factors such as how many students choose a particular option. Exact modules may also vary in order to keep content current. When accepting your offer of a place to study on this programme, you should be aware that not all optional modules will be running each year. Your tutor will be able to advise you as to the available options on or before the start of the programme. Whilst the University tries to ensure that you are able to undertake your preferred options, it cannot guarantee this.
What will I be doing?
The course is delivered in an intense, progressive, forward thinking environment by highly creative and caring staff who will guide you through the modules from day one to graduation.
School of Arts and Media
The School of Arts and Media is the largest School at the University of Salford with more than 4,000 creative students. Across sites at MediaCityUK and the University's Peel Park campus, we offer a huge variety of courses, from fashion image making and styling, television and radio, creative writing and music to journalism, animation, design and performance.
This broad range of disciplines offers enhanced opportunities for specialist and interdisciplinary study, including collaborative work across subject areas.
You will study at our £55 million New Adelphi building, which includes:
- Mac computer suites offering Adobe Creative Suite
- Nikon and Canon full frame DSLRs
- Hasselblad and Phase One medium format digital platforms
- Location and studio lighting
- Five fully equipped studios
- Large format printers – up to 64” wide - producing archival pigment prints
- B+W Darkroom for historical Processes with automated processing
- Large format archival mounting facilities
- 3D scanning and printing for experimental output
What about after uni?
Our graduates that enter the fashion styling and image making industry work across a diverse range of roles, such as editorial/commercial/personal stylist, photographer, art/creative director, model scout, visual merchandiser, publisher and artist.
Our recent graduates have a client list that includes: Frank Ocean, Marfa Journal, Tom Ford, Adidas, Mulberry, Burberry, Pop Magazine, Dazed and Confused, Rat & Boa, MTV, Universal Music, Polydor and Hypebeast.
You will have the opportunity to meet and collaborate with a wide range of industry professionals. The course has a network of professional contacts with leading fashion brands, publications and practitioners including Magma, X-Factor, River Island, Selfridges, Pop, Dazed & Confused, Man About Town, Optology, Nevs Casting Agency and Ryan McGinley.
The valuable knowledge and experience this brings, ensures that you are kept informed of the current changes and demands within the fashion industry.
What you need to know
This course isn’t suitable for international students. If you're an international applicant interested in studying a degree with a foundation year pathway, please visit our International Foundation Year course page.
Applicants are normally invited to bring their portfolio of work to a selection visit.
Personality, enthusiasm, passion and dedication are all critical characteristics that we look for in our prospective students. Projects demonstrating good visual communication skills are required, and investigation and development of creative ideas should be evident in your work. An interest in photography, styling and image making is essential.
ENGLISH LANGUAGE REQUIREMENTS
International applicants will be required to show a proficiency in English. An IELTS score of 6.0 (with no element below 5.5) is proof of this.
Please note: The entry criteria below are related to entry onto this course in the 2020/2021 academic year. If you’re interested in a future intake year, please check the course entry on UCAS.
English Language at grade C/level 4 or above (or equivalent). Maths at grade C/4 or above (or equivalent) is preferred but not essential.
You must fulfil our GCSE entry requirements as well as one of the requirements listed below.
UCAS tariff points
64 tariff points from A-levels (or equivalent) to include an Art and Design qualification
64 points including Art and Design.
BTEC National Diploma
MPP including Art and Design.
64 points including Art and Design.
Irish Leaving Certificate
64 points including Art and Design.
24 points including Art and Design.
Pass Diploma with 60% overall (in a relevant subject).
Access to HE
Pass Level 3 Access to HE Diploma with 64 points (in a relevant subject).
Salford Alternative Entry Scheme (SAES)
We welcome applications from students who may not meet the stated entry criteria but who can demonstrate their ability to pursue the course successfully. Once we have received your application we will assess it and recommend it for SAES if you are an eligible candidate.
There are two different routes through the Salford Alternative Entry Scheme and applicants will be directed to the one appropriate for their course. Assessment will either be through a review of prior learning or through a formal test.
|Type of study||Year||Fees|
|Full-time home/EU||2020/21||£8,250 for Foundation Year and £9,250 for subsequent years.|
You should also consider further costs which may include books, stationery, printing, binding and general subsistence on trips and visits.
All set? Let's apply
Course ID W229