Digital Business

You will learn about professional, business and societal issues in the planning and developmental process of information systems.

The Digital and Business Skills module introduces a range of digital tools for academia and the workplace. Important business skills such as management, collaboration and teamwork are fundamental to the module. Regular engagement with online platforms provides tasks to improve digital competency. Also, cocreation work presents self-reflection and confidence building opportunities.  Gaining the inspiring digital enterprise award (iDEA), completing LinkedIn learning assessments for Microsoft software applications, and completing collaborative video creation tasks will increase your digital and business skills as you progress towards the completion of this module. Digital Business is here to stay, so it is vital to improve these 21st century skills.

The Multi-level Business Project is a unique module that gives you the opportunity to work collaboratively with students from different stages of the programme on a client project. Through this module, you will develop your critical thinking and use the knowledge and skills gained on the course to produce practical solutions for a client.

In Data Analysis for Business, you will develop an understanding of the concepts required for the use and interpretation of the quantitative methods used to analyse business data. You will practice your essential Excel skills and learn to use Minitab, a statistical software package used by companies to spot trends, solve problems and use data to gain insight.

This module prepares you for entry to more advanced studies dealing with quantitative analysis in business and economics.

This module will introduce the key principles relating to the development of robust, reusable and appropriate information systems. It will introduce the Systems Development Lifecycle to you and the Principles of Systems Analysis. On top of this you will be introduced to the development of web-based software artefacts and their integration with existing popular web-based systems such as blogging, micro-blogging and other contemporary social media.

This module will enable you to plan and carry out appropriate professional development activities to increase your employability and performance. These include self-presentation, professional networking, project planning and implementation, team working, influencing and multimedia communication. You will gain all the necessary experience required to take advantage of global employment opportunities.

This innovative module was nominated for the Course and Curriculum Design award in the 2018 Guardian University Awards. One participant commented “It was thanks to this module that I gained a much better understanding of what employers are looking for and where I stand in comparison to that from the marks and feedback received… This proves to me I do have the experience and competencies sought after by employers. Realising this has really boosted my confidence.”

Project management is an important and integral part of a business whether this is product or service based. This module will help you develop knowledge and critical understanding of the principles of effective project management in a global business context.  

We will look at various aspects of Project Management through a variety of means such as lectures and practical seminars with input from our industry connections and the latest in research. We will examine the subject using theoretical approaches as well as the industry-recognised tools and techniques for planning and controlling projects

In your second year of the Multi-level Business Project, you will adopt a more senior role within the multi-level group you are working in. You will be expected to make supportive suggestions regarding the techniques for scoping the project and identifying project objectives.

The Digital Workplace develops your understanding of the application of digital technologies in organisations. The module helps you to develop a critical awareness of the relationship between people and workplaces in the future, together with the opportunity for exploration of implementation issues of digital strategy.

In Sport in a Digital World you will be introduced to the concepts that underpin digital technologies in sport, in addition to contemporary issues in the rapidly changing areas of digital practice, research and development. The module gives you the knowledge to critically appraise and respond to future technological developments applicable to sport.

You will learn to create robust, reliable and appropriate cross platform mobile applications, along with skills in the evaluation, design, development and testing of dynamic mobile applications and web pages. You will also examine the key technologies required for cross-platform mobile application, such as CSS, JQuery and HTML5.

This module introduces you to the operation of global legal systems and the areas of law that underpin the practice of effective business management. You will develop a working knowledge of law relating to contracts and their effective negotiation in different business environments.

You will develop your understanding of the sourcing, evaluation and application of available business information in a variety of formats, while also improving your skills in the design and analysis of primary research methodologies. In particular, the module aims to develop your capacity to evaluate published business research and consultancy and prepare viable proposals for future research-based business consultation.

All of our BSc students can apply for a one year professional placement, which takes place between your second and last years of study.

This is an excellent opportunity to take advantage of and over the last five years, 90% of Salford Business School undergraduates taking a one year placement secured a 2:1 or 1st class Honours degree.

We will help you find out about vacancies and make the right connections with high profile employers through regular events and presentations.

Here is just a small selection of the companies our students have enjoyed placements with so far: NatWest, Barclays and the Cooperative Bank; BP, Esso and Shell; IBM, Hewlett Packard and Compaq; Ford, Vauxhall, Jaguar and Nissan; Marks & Spencer, Selfridges and Sainsbury’s; Eli Lilly, Glaxo and ICI; Fujitsu, Marriott and Virgin.

This module equips you with an appreciation and in-depth understanding of the implications of Business Ethics, Corporate Social Responsibility (CSR) and Sustainability within national and international organisations. This module will also develop your knowledge with respect to the importance of the balance between shareholders, stakeholders and the purpose and values of the organisation. It will explore the roles of social and technological innovation in global ethical organisations in order to prepare you for future employability.

This module offers an organisational perspective by exploring strategy techniques and processes. You will apply your knowledge and understanding of strategy to a variety of real world organisations, using analysis and enquiry techniques at the forefront of strategic research and practice. This will prepare you for a career in business and management and enable you to reach your potential as a next generation manager.

This module equips you with an appreciation of the fundamentals of business modelling via the process of critiquing existing concepts, assumptions and theories of business modelling. The module provides insights into how disruptive business models are radically transforming established business sectors, generating value, creating new markets and changing consumer behaviour.

The Business IT project will run across two trimesters. It is designed to allow you to scope, define, design and implement your own research project. As part of your work, you will research and analyse current practice and explore innovations in a business technology-related field.

You will work under the guidance of an allocated advisor to complete an in-depth piece of work.  You will produce a business proposal, literature review and research poster to showcase your work together with a scholarly and critical report. This is a practical module; you are encouraged to demonstrate innovative thought in the business field and the ability to structure knowledge in a manner that will improve understanding.  You’ll be able to use the digital portfolio that you create for job applications to demonstrate your employability.

In this module, you will analyse the impact of digital technologies on organisations and critically appraise a range of technologies in the rapidly changing areas of digital practice, research and development. Technology Innovation gives you the requisite skills and knowledge to respond to future technological developments personally and for organisations.

This modules provides an introduction to search and social media marketing and its strategic benefits to organisations. Through Search and Social Media Marketing, you will develop a critical understanding of the strategies, theories, trends and techniques used in Search Engine Optimisation (SEO) and Social Media Optimisation (SMO) as well as the practical skills required for the implementation and evaluation of these activities.