Digital Business

You will learn about professional, business and societal issues in the planning and developmental process of information systems.

In Data Analysis for Business, you will develop an understanding of the concepts required for the use and interpretation of the quantitative methods used to analyse business data. You will practice your essential Excel skills and learn to use Minitab, a statistical software package used by companies to spot trends, solve problems and use data to gain insight.

This module prepares you for entry to more advanced studies dealing with quantitative analysis in business and economics.

Digital and Business Skills offers an introduction to the fundamental skills you need for high level careers in a range of organisations. Communications, presentation and professional profile tools will be used to develop your knowledge and employability.

In your first semester, you will follow the Inspiring Digital Enterprise Award (iDEA) which helps you to develop your digital skills through a series of online challenges and events. This looks great on the CV too! 

This module will introduce the key principles relating to the development of robust, reusable and appropriate information systems. It will introduce the Systems Development Lifecycle to you and the Principles of Systems Analysis. On top of this you will be introduced to the development of web-based software artefacts and their integration with existing popular web-based systems such as blogging, micro-blogging and other contemporary social media.

Delivered in your first, second and third years of study, the Multi-level Business Project is a unique module that gives you the opportunity to work collaboratively with students from all three stages of the programme on a client project. Through this module, you will develop your critical thinking and use the knowledge and skills gained on the course to produce practical solutions for a client.

This module will enable you to plan and carry out appropriate professional development activities to increase your employability and performance. These include self-presentation, professional networking, project planning and implementation, team working, influencing and multimedia communication. You will gain all the necessary experience required to take advantage of global employment opportunities.

This innovative module was nominated for the Course and Curriculum Design award in the 2018 Guardian University Awards. One participant commented “It was thanks to this module that I gained a much better understanding of what employers are looking for and where I stand in comparison to that from the marks and feedback received… This proves to me I do have the experience and competencies sought after by employers. Realising this has really boosted my confidence.”

This module will help you develop knowledge and critical understanding of the principles of effective project management in a global business context. You will become skilled in project management techniques, methods and tools, and their applications and limitations.

In your second year of the Multi-level Business Project, you will adopt a more senior role within the multi-level group you are working in. You will be expected to make supportive suggestions regarding the techniques for scoping the project and identifying project objectives.

You will learn to create robust, reliable and appropriate cross platform mobile applications, along with skills in the evaluation, design, development and testing of dynamic mobile applications and web pages. You will also examine the key technologies required for cross-platform mobile application, such as CSS, JQuery and HTML5.

The Digital Workplace develops your understanding of the application of digital technologies in organisations. The module helps you to develop a critical awareness of the relationship between people and workplaces in the future, together with the opportunity for exploration of implementation issues of digital strategy.

In Sport in a Digital World you will be introduced to the concepts that underpin digital technologies in sport, in addition to contemporary issues in the rapidly changing areas of digital practice, research and development. The module gives you the knowledge to critically appraise and respond to future technological developments applicable to sport.

This module introduces you to the operation of global legal systems and the areas of law that underpin the practice of effective business management. You will develop a working knowledge of law relating to contracts and their effective negotiation in different business environments.

You will develop your understanding of the sourcing, evaluation and application of available business information in a variety of formats, while also improving your skills in the design and analysis of primary research methodologies. In particular, the module aims to develop your capacity to evaluate published business research and consultancy and prepare viable proposals for future research-based business consultation.

All of our BSc students can apply for a one year professional placement, which takes place between your second and last years of study.

This is an excellent opportunity to take advantage of and over the last five years, 90% of Salford Business School undergraduates taking a one year placement secured a 2:1 or 1st class Honours degree.

We will help you find out about vacancies and make the right connections with high profile employers through regular events and presentations.

Here is just a small selection of the companies our students have enjoyed placements with so far: NatWest, Barclays and the Cooperative Bank; BP, Esso and Shell; IBM, Hewlett Packard and Compaq; Ford, Vauxhall, Jaguar and Nissan; Marks & Spencer, Selfridges and Sainsbury’s; Eli Lilly, Glaxo and ICI; Fujitsu, Marriott and Virgin.

This module equips you with an appreciation and in-depth understanding of the implications of Business Ethics, Corporate Social Responsibility (CSR) and Sustainability within national and international organisations. This module will also develop your knowledge with respect to the importance of the balance between shareholders, stakeholders and the purpose and values of the organisation. It will explore the roles of social and technological innovation in global ethical organisations in order to prepare you for future employability.

This module offers an organisational perspective by exploring strategy techniques and processes. You will apply your knowledge and understanding of strategy to a variety of real world organisations, using analysis and enquiry techniques at the forefront of strategic research and practice. This will prepare you for a career in business and management and enable you to reach your potential as a next generation manager.

In this module, you will explore the technical and organisational implications of digital business. You will also develop your understanding of how to source, analyse and make use of business intelligence and critically address the issues surrounding the creation of high-quality internet-based applications.

In the final stage of the Multi-level Business Project, you will continue to demonstrate your skills and knowledge through the development of creative solutions for your client. You will be expected to critically compare techniques, refine objectives and scope the final project requirements.

In this module, you will examine search and social media marketing and its strategic benefits to organisations operating within a digitally connected global marketplace. You will develop an understanding of the latest strategies, theories, trends and techniques in the use of search engine optimisation (SEO) and social media optimisation (SMO) in marketing communications.

In this module, you will analyse the impact of digital technologies on organisations and critically appraise a range of technologies in the rapidly changing areas of digital practice, research and development. Technology Innovation gives you the requisite skills and knowledge to respond to future technological developments personally and for organisations.

This module equips you with an appreciation of the fundamentals of business modelling via the process of critiquing existing concepts, assumptions and theories of business modelling. The module provides insights into how disruptive business models are radically transforming established business sectors, generating value, creating new markets and changing consumer behaviour.

As a 40 credit module, the Dissertation takes up two of your final year options. Choosing to undertake a dissertation allows you to identify and focus on a specialist area of research related to an aspect of your degree programme. Through this module, you execute a substantial piece of independent research and produce a scholarly and critical dissertation as a result. As well as being a great way to prepare you for postgraduate study, your dissertation can also be presented to potential employers as evidence of your analytical and research skills.

Service Sector Entrepreneurship provides you with a course of study in entrepreneurship, business risk analysis, legislation ethics and social responsibility in small business development. The programme is designed to allow you to critically evaluate environmental, operational and strategic factors involved in the setup of a service business.

This modules provides an introduction to search and social media marketing and its strategic benefits to organisations. Through Search and Social Media Marketing, you will develop a critical understanding of the strategies, theories, trends and techniques used in Search Engine Optimisation (SEO) and Social Media Optimisation (SMO) as well as the practical skills required for the implementation and evaluation of these activities.

This module gives you a systematic understanding of purchasing and supply chain management within a global marketplace. It is designed to help you understand the various activities that make up purchasing and supply chain and appreciate the use of the different methods adopted by companies to generate a competitive advantage.