Principles of Marketing
In a nutshell
In an environment that is constantly evolving, studying Business and Financial Management gives you an understanding of the challenges faced by governments and organisations worldwide, as well as the skills and knowledge to work in a high-level business or managerial career.
You will study these two complementary and globally relevant subjects through a programme that is industry-informed and career-focused. By developing modules around the current needs of businesses, we ensure you have the knowledge and critical skills required to succeed in a fast-paced and lucrative sector.
In addition, the University of Salford is recognised by The Bloomberg ELP as a leader in experiential learning through the integration of Bloomberg terminal exercises in the curriculum. As part of your learning, you will study in the on-campus Bloomberg Trading Suite to develop your real-world skills.
With Professional Development options, exemptions from professional examinations such as ACCA, and Sage training embedded in your first year, graduating with a degree in Business and Financial Management means graduating with the necessary skills to take the first steps in your career.
Find out more, register for one of our Open Days
You will learn:
- The essential skills for a successful career in Financial Management
- The business experience required for general management positions
- The skills that employers look for such as project planning, team working and self-presentation
This is for you if...
You want to develop a high flying career in an important area of business
You have a head for numbers
You are looking for a solid business education
All about the course
Employability is at the core of every programme offered at Salford Business School. This means the modules included on BSc (Hons) Business and Finance have been developed to meet the current needs of employers.
In the first year of the course, core modules are taught to provide all students with a solid understanding of the key concepts of business and finance. Following your first year, you will develop your understanding of more challenging ideas, your knowledge of the interwoven worlds of business and finance and your individual employability.
At the end of year 2, you may choose to undertake either a paid placement or study abroad for a year. If you choose to study abroad you will spend your academic year at one of our partner universities, enhancing your language skills and international business knowledge.
Throughout the programme, your decision-making and critical thinking skills will be improved through the integration of real-world examples and the use of facilities such as our Bloomberg Trading Suite.
Find out more, book now for our online Open Day on 20 June
This module provides an introduction to key foundational aspects of the theory and practice of marketing, which are essential to the long term prosperity of organisations and applicable to all specialisations within business. It will enable students to apply marketing principles to real life marketing situations.
Principles of Accounting
This module gives you a theoretical and practical introduction to the basics of accounting, including how to prepare financial statements.
Principles of Economics
This module introduces you to the key concepts of modern economics, including how markets function as the foundation of contemporary economies
Principles of Human Resource Management
You will learn about the important contribution of Human Resource Management policy and practice to employee and organisational success in the UK and internationally.
Digital and Business Skills
The Digital and Business Skills module introduces a range of digital tools for academia and the workplace. Important business skills such as management, collaboration and teamwork are fundamental to the module. Regular engagement with online platforms provides tasks to improve digital competency. Also, cocreation work presents self-reflection and confidence building opportunities. Gaining the inspiring digital enterprise award (iDEA), completing LinkedIn learning assessments for Microsoft software applications, and completing collaborative video creation tasks will increase your digital and business skills as you progress towards the completion of this module. Digital Business is here to stay, so it is vital to improve these 21st century skills.
Data Analysis for Business
In Data Analysis for Business, you will develop an understanding of the concepts required for the use and interpretation of the quantitative methods used to analyse business data. You will practice your essential Excel skills and learn to use Minitab, a statistical software package used by companies to spot trends, solve problems and use data to gain insight.
This module prepares you for entry to more advanced studies dealing with quantitative analysis in business and economics.
This module will enable you to plan and carry out appropriate professional development activities to increase your employability and performance. These include self-presentation, professional networking, project planning and implementation, team working, influencing and multimedia communication. You will gain all the necessary experience required to take advantage of global employment opportunities.
This innovative module has been nominated for the Course and Curriculum Design award in the 2018 Guardian University Awards. One participant commented “It was thanks to this module that I gained a much better understanding of what employers are looking for and where I stand in comparison to that from the marks and feedback received… This proves to me I do have the experience and competencies sought after by employers. Realising this has really boosted my confidence.”
Legal Aspects of Business
This module introduces you to the operation of global legal systems and the areas of law that underpin the practice of effective business management. You will develop a working knowledge of law relating to contracts and their effective negotiation in different business environments.
Financial and Management Information Systems
This module introduces present-day costing techniques and their uses in the contemporary manufacturing and business environment. It explores the use of management accounting information for decision making and performance measurement; it introduces current issues in information technology together with a theoretical evaluation of the process of developing and implementing accounting information systems.
Financial Planning and Software Applications
This module promotes your understanding of management accounting information, tools and techniques and explores the significance of techniques to internal business functions. It will promote the development of students' practical skills using accounting specific ICT packages and further consider the use of information technology in supporting the activities of the accountant and the management within an organisation.
The Digital Workplace
The Digital Workplace develops your understanding of the application of digital technologies in organisations. The module helps you to develop a critical awareness of the relationship between people and workplaces in the future, together with the opportunity for exploration of implementation issues of digital strategy.
Financial Markets and Institutions
In this module, you will develop your knowledge of financial markets and institutions and learn how to apply financial theories under a practical context. You will analyse the role of regulation within financial markets and evaluate academic literature that is related to them.
Through the Econometric Analysis module, you will form an understanding of essential econometric concepts and learn how to identify different types of econometric datasets and make effective forecasts using business and economic data.
International Business Strategies
Through the International Business Strategies module, you will evaluate the key issues that impact international business in relation to varying corporate strategies. You will also examine the main strategic and international methodologies employed in the global marketplace and explore the components for formulating and implementing successful strategies.
Project management is an important and integral part of a business whether this is product or service based. This module will help you develop knowledge and critical understanding of the principles of effective project management in a global business context.
We will look at various aspects of Project Management through a variety of means such as lectures and practical seminars with input from our industry connections and the latest in research. We will examine the subject using theoretical approaches as well as the industry-recognised tools and techniques for planning and controlling projects
Professional Experience Year
At the end of year 2, you may choose to undertake either a paid placement or study abroad for a year. If you choose to study abroad you will spend your academic year at one of our partner universities, enhancing your language skills and international business knowledge
All of our BSc students can apply for a one-year professional placement, which takes place between your second and last years of study. This is an excellent opportunity to take advantage of and over the last five years, 90% of Salford Business School undergraduates taking a one-year placement secured a 2:1 or 1st class Honours degree. We will help you find out about vacancies and make the right connections with high profile employers through regular events and presentations. Here is just a small selection of the companies our students have enjoyed placements with so far: NatWest, Barclays and the Cooperative Bank; BP, Esso and Shell; IBM, Hewlett Packard and Compaq; Ford, Vauxhall, Jaguar and Nissan; Marks & Spencer, Selfridges and Sainsbury’s; Eli Lilly, Glaxo and ICI; Fujitsu, Marriott and Virgin.
Business Ethics and Sustainability
This module equips you with an appreciation and in-depth understanding of the implications of Business Ethics, Corporate Social Responsibility (CSR) and Sustainability within national and international organisations. This module will also develop your knowledge with respect to the importance of the balance between shareholders, stakeholders and the purpose and values of the organisation. It will explore the roles of social and technological innovation in global ethical organisations in order to prepare you for future employability.
You will acquire an organisation-wide perspective through exploring strategy techniques and processes within the global environment. The module prepares you for a career in business and management and develops the next generation of managers. It allows you to apply the knowledge and understanding of strategy to a variety of real-word organisations and helps student’s ability to deploy accurately established techniques of analysis and enquiry, some of which are at the forefront of strategic research and practice.
Students who successfully complete the Professional Development module (studied in 2nd year) and the Strategic Management module, can apply for membership of the Institute of Leadership and Management.
In Business Finance, concepts such as raising capital, capital markets and the capital structure of firms will be explored. You will evaluate the processes of mergers and takeovers and analyse the risks in international finance.
This module gives you an introduction to the role of a bank and banking services in developed and emerging market economies. On completion of the module, you’ll be able to evaluate the regulatory environment of banks, understand developments in banking financial innovation and appreciate the risk of bank failure and their role in financial crises.
This module evaluates the UK taxation system and the global environment. You will review core subjects including the taxation of sole traders, partnerships and limited companies.
Investment Management introduces you to the theoretical framework of modern investment and portfolio management. Through the module you will empirically test the validity of models that rely on risk-reward relationships and gain an understanding of the nature and risk of modern financial instruments.
The International Finance module prepares you for a career in an international environment by broadening your economic and financial knowledge and helping you develop the skills required to manage international financial databases.
Economics of Sustainable Development
Through this module, you will lean to apply economic analysis to key topics in environmental sustainability and economic development. You will critically explore the trade-offs between economic growth, social equity and environmental sustainability.
Please note that it may not be possible to deliver the full list of options every year as this will depend on factors such as how many students choose a particular option. Exact modules may also vary in order to keep content current. When accepting your offer of a place to study on this programme, you should be aware that not all optional modules will be running each year. Your tutor will be able to advise you as to the available options on or before the start of the programme. Whilst the University tries to ensure that you are able to undertake your preferred options, it cannot guarantee this.
What will I be doing?
Our teaching is industry-led, inspired by contemporary practice and developed in partnership with business leaders. Our academics are experts in their field and work closely with industry to ensure that our courses reflect the needs of business and provides you with that extra edge when it comes to securing a job.
Teaching is delivered through a combination of lectures, seminars and tutorials using a wide range of learning activities. You will experience small group tutorials during your First and Second year module studies. This ensures you will be highly skilled in time for your placements, year abroad experience and final year studies.
In certain modules, our Bloomberg Trading Suites will be used to bridge the gap between practice and theory. By using the terminals, you gain exposure to technology used widely across the financial sector as well as live global economic data.
You will have access to a range of study skills sessions in the library to help you be successful in your studies and in your work. These include:
UniSkills, an online learning course designed to develop the study, research and digital skills you will need for studying in higher education and your lifelong learning journey. You can also earn digital badges for successfully completing the UniSkills assessment.
Wordscope, designed to help you improve and develop your academic writing skills.
Microsoft Office Specialist certification, awarded by Microsoft, helps you develop your skills and demonstrate to future employers your proficiency in Microsoft Office programmes such as Outlook, Project, Powerpoint and others.
Over the duration of your course a range of assessment techniques will be used. Types of assessment include; essays, assignments, exams, multiple choice tests, online tests, group reports, and portfolio work. The weighting between exams and coursework varies between modules and years, but exams still play a major role.
Salford business school
Salford Business School aims to be the most business-informed, industry-relevant business school in the UK. Industry shapes everything we do, from informing our students’ learning to providing work placements, driving our research and influencing our academic staff.
We want you to gain the best academic and personal experience possible. As a student here, you’ll have access to a range of experiences and opportunities, including internships and work placements in the UK or internationally so you graduate with much more than a degree.
Salford Business School is located at the heart of the University’s Peel Park campus and just minutes from Manchester city centre. Teaching facilities include Lady Hale and Chapman buildings, which offer stylish modern spaces with lecture theatres equipped with the very latest technology and large screen displays.
In our Bloomberg Trading Suite in Maxwell building, you can develop your trading experience, improve your analytical skills and practise financial decision-making using the latest global economic data.
A dedicated Employability team will help you with work placements and access to work skills.
Throughout campus, there is a choice of individual study areas, communal learning and breakout spaces, plus a selection of food outlets.
We want you to enjoy your time studying here, but we understand that there may be times you need a little extra support to help you. The Business School student progression team is here to help you progress through your courses as smoothly as possible.
University-wide, askUS is at the core of our student support service, offering information and advice on matters such as finance, wellbeing and counselling, accommodation and more. If you have any worries, concerns, or need advice on a particular topic, visit askUS on campus.
Find out more about Student Support Services at Salford.
If you’re planning on commuting, both our MediaCityUK and Peel Park campuses are perfectly placed. Whether by bus, rail, bike or car, we’re easily accessed from all over Greater Manchester, Lancashire and beyond.
What about after uni?
You will gain valuable new skills which prepare you for work, graduate entry into management training programmes, or further study.
Whether it’s in accountancy, marketing management, systems analysis, purchasing or banking, many of our graduates go on to enjoy successful and rewarding careers in high-level careers. American Express, BBC, Citibank, Ladbrokes, Numerica and KPMG are just a few of the organisations our alumni are bringing their ambition and ideas to
The University of Salford grew out of the institutes of the late 19th century that provided a talented, technically proficient and professional workforce to support the UK’s rapidly growing industries. In the 21st century, this still holds strong. Whilst industry has changed significantly, the need industry-focussed education is equally relevant today.
We teach the skills that employers need and as a result, our graduates enjoy excellent international career prospects.
The curriculum across our undergraduate courses balances academic teaching and professional experience, allowing you to apply theory in practice in a way that has been proven to produce highly employable, articulate business professionals who have forged the contacts that will help develop their future careers.
What you need to know
This course offers excellent scope for any student wanting to start a career in management, finance, marketing and a variety of other different business areas. Knowledge and expertise in finance and business are highly sought after by employers across a wide variety of sectors. This course will appeal to a range of applicants and there is no need to have studied these subjects before to be successful.
ENGLISH LANGUAGE REQUIREMENTS
Applicants will be required to show a proficiency in English. An IELTS score of 6.0, with no element below 5.5, is proof of this.
Please note: The entry criteria below are related to entry onto this course in the 2020/2021 academic year. If you’re interested in a future intake year, please check the course entry on UCAS.
Maths and English at grade C or grade 4 and above (or equivalent).
You must fulfil our GCSE entry requirements as well as one of the requirements listed below.
UCAS tariff points
112 points - for BSc
120 points - for BSc with professional experience
BBC with a minimum of two A2 passes - for BSc
BBB with a minimum of two A2 passes - for BSc with professional experience
BTEC National Diploma
Access to HE
104 Points – Pass with a minimum of 45 credits at Level 3 and 15 at Level 2
112 points with a minimum of two Advanced Highers - for BSc
120 points with a minimum of two Advanced Highers - for BSc with professional experience
Irish Leaving Certificate
112 points with a minimum of two A2 passes - for BSc
120 points with a minimum of two A2 passes - for BSc with professional experience
Indicatively 30 points for International Baccalaureate Diploma (31 points for BSc with experience year)
Pass Diploma with 60% or above
Salford Alternative Entry Scheme (SAES)
We welcome applications from students who may not meet the stated entry criteria but who can demonstrate their ability to pursue the course successfully. Once we have received your application we will assess it and recommend it for SAES if you are an eligible candidate.
There are two different routes through the Salford Alternative Entry Scheme and applicants will be directed to the one appropriate for their course. Assessment will either be through a review of prior learning or through a formal test.
|Type of study||Year||Fees|
|Full-time home/EU||2020/21||£9,250per year|
|Full-time international||2020/21||£14,100per year|
You should also consider further costs which may include books, stationery, printing, binding and general subsistence on trips and visits.
Scholarships for international students 2020/21
If you are a high-achieving international student, you may be eligible for one of our international scholarships worth up to £5,000. Our international scholarships include the Salford International Excellence Scholarship.
All set? Let's apply
Course ID N1N3
Start this course in September. Call 0300 555 5030 to apply through Clearing.
Our phone lines are open 09:00 - 17:00 Monday to Thursday and 10:00 - 16:00 Friday.