Postgraduate MSc

Sports Directorship




Two year

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In a nutshell

Completing this course will enable you to feel confident that you will be a successful Sporting Director and it will also position you to move into a variety of senior roles in sporting organisations. You will gain the confidence to interact at any level across any business in the sector. Throughout the course you will learn about the modern sports environment where such innovations around analytics and its interface with traditional managerial activities are changing the face of what is, and what will increasingly be, required of Sports Directors.

At Salford Business School, we’re proud to work in collaboration with VSI on this innovative programme.

This is a closed programme. For all enquiries, please:


Call: 0345 45 99 765



You will:
  • Explore theories essential of Sports Directors’ roles
  • Enhance your management skills
  • Apply learning through work-based projects

students accepted

This is for you if...


You have a sporting background and aim to move into managerial position


You want to enhance your knowledge of the modern sports environment


You would like to improve your leadership skills


You enjoy working in a team


You are a critical thinker


You enjoy putting learning into practice

Course details

All about the course

The MSc in Sports Directorship will be delivered in a blended format over two years enabling students to study in a manner and place best suited to their working lives.

Each module is self-contained and delivered sequentially to ensure that all members of each cohort community can learn from each other.

More information about the programme can be found on the VSI website

Year one

Personal Leadership in a Global Sporting Environment

The Personal: critical reflection through the use of a leadership profiling tool, neuroscience of leadership and theoretical reflection frameworks.

Coaching and Mentoring: critically examine the importance of coaching, mentoring and action learning as approaches to facilitate development of yourself and others.

Leader as coach: evaluate role of leader as coach and complexities of developing and inspiring others.

Leadership development: critically appraise leadership theories including but not restricted to areas such as conflict, power, trust and collaboration

Leading High Performance Sports Organisations in the Global Environment

Finding strategic advantage for sporting organisations. Concepts of strategic advantage (competitive,collaborative and customer).

Emerging leadership theories applied to performance of sports organisations.

Critical literature review and analysis.

Communicating and leading to build a performance culture.

Gaining commitment and developing a performance culture.

Action learning and action research principles explored and applied to the leadership of change within a complex sports organisation.

Year two

Governance and Law in the Global Sports Industry


  • The regulatory authorities within the sports industry(eg FIFA, UEFA, PGA, WTAetc.)
  • Government involvement in sports
  • Governance within sports clubs
  • Governance within sporting leagues.

Sports Law

  • Sport and the Law of Tort -contact sports
  • Sport and Sports Grounds -Hillsborough/Ibrox /Bradford impact of regulatory law
  • Employment Law connected to Sport - contracts / TPO
  • Criminal Aspects of Sports Law- Football Focus
  • Public Order / Banning Orders

Leading Innovation and Change in the Global Sports Industries

The problems of managing innovation in organisations; organisational culture; developing cultures which promote innovatory activity.

Organisational structure and the effective management of innovation; interconnections between innovation, change and strategic management.

Future competitive advantage in sports:

  • The Brain: Neuroscience and Psychology
  • The Numbers: Analytics and Statistics

Sporting Directorship in Practice: Work-based Project

Tasks chosen by students to investigate and recommend resolutions to relevant issues at their own clubs or selected organisations.

Please note that it may not be possible to deliver the full list of options every year as this will depend on factors such as how many students choose a particular option. Exact modules may also vary in order to keep content current. When accepting your offer of a place to study on this programme, you should be aware that not all optional modules will be running each year. Your tutor will be able to advise you as to the available options on or before the start of the programme. Whilst the University tries to ensure that you are able to undertake your preferred options, it cannot guarantee this.

What will I be doing?

Learning will be driven by the tasks developed by the academic staff and will be specific to each module and will be delivered in the most appropriate style for the composition of each cohort.


This course is designed to accommodate a variety of learning styles such as –

  • Online 30%
  • Face to face 70%
    • Group
    • Task driven
    • Activity based

School Overview

Salford Business School aims to be the most business-informed, industry-relevant business school in the UK. Industry shapes everything we do, from informing our students’ learning to providing work placements, driving our research and influencing our academic staff.

We want you to gain the best academic and personal experience possible. As a student here, you’ll have access to a range of experiences and opportunities, including internships and work placements in the UK or internationally so you graduate with much more than a degree.


Salford Business School is located at the heart of the University’s Peel Park campus and just minutes from Manchester city centre. Teaching facilities include Lady Hale and Chapman buildings, which offer stylish modern spaces with lecture theatres equipped with the very latest technology and large screen displays. A dedicated Employability team will help you with work placements and access to work skills. Throughout campus, there is a choice of individual study areas, communal learning and breakout spaces, plus a selection of food outlets.

Employment and stats

What about after uni?

The sporting and leisure sector is recognised as one of the few sectors guaranteed to grow over the next 10 years. Careers and/or jobs with Sporting organisations and associated businesses will continue to grow with the industry as a whole. These can range from coaching directors to commercial directors; essentially the sports industry is catching up with all other business sectors and in doing so are providing the same roles and titles but in a more exciting environment.

A taste of what you could become

A director of a sports organisation

Career Links

The Centre for Sports Business has links within the industry with most governing bodies, The FA, the LTA, County Cricket, UK Athletics and with player associations such as the PFA and WTA. It is has also worked with the League Managers Association. The Centre also has close links with analytics companies such as Prozone, EA Sports and the 21st Club. This is just a flavour of the relationships the Centre has with the industry and there are many more (check the website). The course’s industry partner, VSI, is fully immersed and networked in the industry.


What you need to know

This course is designed to enable participants to develop their current careers or to enter the career of a Sporting Director in any sporting environment. It will enable those currently in coaching roles to cross into managerial or other related corporate roles.

Primarily it is a course that focuses on a role of Sporting Director, a role that is growing and will continue to grow in numbers and importance in the future.

Standard entry requirements

Undergraduate degree

You will need to have an undergraduate BSc (Hons) degree at 2:2 or above.

International applicants will be required to show a proficiency in English. An IELTS score of 6.5 (no element below 5.5) is proof of this.

Alternative entry requirements

Accreditation of Prior Learning (APL)

We welcome applications from students who may not have formal/traditional entry criteria but who have relevant experience or the ability to pursue the course successfully.

The Accreditation of Prior Learning (APL) process could help you to make your work and life experience count. The APL process can be used for entry onto courses or to give you exemptions from parts of your course.

Two forms of APL may be used for entry: the Accreditation of Prior Certificated Learning (APCL) or the Accreditation of Prior Experiential Learning (APEL).

How much?

The programme fee is £17,500 over 2 years.  You will pay £1,000 deposit to secure your place + 50% of the remainder on starting.  The remainder is due at the start of year 2.

This is a closed programme. For all enquiries, please contact:


Call: 0345 45 99 765


Type of study Year Fees
Part-time 2019/20 £9,250
Additional costs

You should also consider further costs which may include books, stationery, printing, binding and general subsistence on trips and visits.

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