Media Production Cultures
Screen Media Industries
School of Arts and Media
In a nutshell
The viewing of screen-based media content – from Disney blockbusters to BBC documentaries, from high budget Netflix drama series to comedy shorts on YouTube – is central to the lives of many. Screen media industries – including film, television and video streaming companies – create this content and make it available to us via the screens of cinemas, living rooms, phones and tablets. As part of this programme, you will gain understanding into how the culturally and financially significant sectors of film, television and video streaming operate and impact upon economies and societies. You will gain abilities to explore and analyse these industries yourself, developing your own original research as part of your learning experience.
You will be taught by academic experts who have published widely on film, television and video streaming industries, and who will bring their experience and expertise into the classroom. You will have the opportunity to engage with screen media industries as part of assessments and learning activities and through attending guest lectures led by industry practitioners. You will be based in MediaCityUK, surrounded by a wide range of television and online video production companies with which you will have the opportunity to interact as part of your learning. The skills you will learn will be of high value to you should you be seeking to begin or develop a career in the media industries or commence PhD research in this field.
- be taught by academic experts
- be based in MediaCityUK
- engage with media industries
- gain skills appropriate for media work or PhD research
This is for you if...
Want to gain insight into the film, television and video streaming industry practices, including the organisation of production, approaches to storytelling, branding and promotion techniques and content dissemination strategies.
Want to learn about the film, television and video streaming industry conditions, including economic models, policy frameworks, technological contexts and networks of transnational co-production and distribution.
Want to understand how audiences consume, and interact with, film, television and video streaming content.
All about the course
This programme is designed to equip students with an understanding of how screen media industries, including film, television and video streaming industries, function within society. Students will furthermore be taught to develop their own original research about these industries as part of their learning experiences.The programme will consist of four compulsory taught modules and a final dissertation module.
The Media Research Methods module will enable students to develop a range of methods to research media industries, including the skills to research audiences, examine film, television and online media texts, interview industry practitioners and utilise archives and databases.
Media Research Methods
Screening, Streaming and Consuming
Storytelling Across Media
Major Project: Dissertation
Trimester one: Media Research Methods
Trimester two: Screening, Streaming and Consuming
Trimester three: No teaching
Trimester One: Media Production Cultures
Trimester Two: Storytelling Across Media
Trimester Three: Major Project: Dissertation
Please note that it may not be possible to deliver the full list of options every year as this will depend on factors such as how many students choose a particular option. Exact modules may also vary in order to keep content current. When accepting your offer of a place to study on this programme, you should be aware that not all optional modules will be running each year. Your tutor will be able to advise you as to the available options on or before the start of the programme. Whilst the University tries to ensure that you are able to undertake your preferred options, it cannot guarantee this.
What Will I Be Doing?
Assessment methods include a range of coursework assessments such as essays, reports, presentations and a final year dissertation project. 100 per cent of the course will be assessed by coursework.
All assessments will afford you flexibility and choice in terms of their approach to assessment. You will, for example, have choice in terms of assessment task, research method, research topic and research case study selection.
The programme’s dissertation module gives you the option to complete a ‘collaborative dissertation’. This assessment enables you, in collaboration with a media organisation to complete a research project designed to meet the needs of that company. You can arrange collaborative partnerships with media organisations of their own choosing. Teaching staff will provide approval and supervisory support.
You are taught via two-hour workshops comprised of short lectures, group discussions and student-directed learning activities. You will be taught by academics who have expertise within the field of media industries, as well as by regular visiting industry speakers who will be able to impart unique knowledge and insight. You can furthermore discuss your learning and assessment with your tutors on a weekly basis as part of tutorials.
You will have approximately eight-and-a-half hours contact time per week, comprising of:
- 8 hours of workshops
- 30 minutes of one-to-one meetings.
School of Arts and Media
The School of Arts and Media is the largest School at the University of Salford with more than 4,000 creative students. Across sites at MediaCityUK and the University's Peel Park campus, we offer a huge variety of courses, from fashion image making and styling, television and radio, creative writing and music to journalism, animation, design and performance.
This broad range of disciplines offers enhanced opportunities for specialist and interdisciplinary study, including collaborative work across subject areas.
Dr Anthony Smith is Lecturer in Television Theory.
His academic research examines industrial conditions across media including film, television, podcasts, comics and video games.
His research has been published in international peer-reviewed journals including Comedy Studies, New Media & Society, Television & New Media and Critical Studies in Television.
He is also co-editor of Storytelling in the Media Convergence Age: Exploring Screen Narratives (Palgrave Macmillan, 2014) and author of Storytelling Industries: Narrative Production in the 21st Century (Palgrave Macmillan, 2018).
MA Screen Media Industries is taught within MediaCityUK. It boasts ultra-modern classroom facilities and a dedicated up-to-date media studies library. It also houses state of the art film and television production and post-production equipment and facilities. The campus is furthermore situated among a wide range of media production companies with which you will have the opportunity to engage as part of your learning.
What about after uni?
Graduates from this programme will have the potential to apply their attained knowledge and skills in media industry vocations. Positions that graduates will have the potential to adopt will include roles in:
- content development and acquisition
- media exhibition and distribution
- film and television festival and conference work
- marketing and PR
- media consultancy work
- media and entertainment journalism
Those currently employed by the media industries will furthermore find value in the programme as a means to advance their skills and knowledge.
Graduates from this programme will also have the potential to progress to doctoral study at the University of Salford (and elsewhere).
What you need to know
This programme is designed to equip students with an understanding of how screen media industries, including film, television and video streaming industries, function within society. Students will furthermore be taught to develop their own original research about these industries as part of their learning experiences.
As part of your application, you will need to submit a personal statement. For this, you should explain both why you are interested in researching film, television and video streaming industries and why your educational and/or vocational background makes you well placed to do this research.
Your statement should be around 500 words in length.
English Language Requirements
International applicants will be required to show a proficiency in English. An IELTS score of 6.5 (with no element below 5.5) is proof of this.
Standard entry requirements
This programme is suitable for applicants who have (at least) a 2:2 undergraduate degree in a humanities or social science subject.
We welcome applicants who have experience of working within media professions, such as in film and television industries, who are aiming to increase knowledge of their profession.
The ideal applicant will have a passion for media culture in general, and film and television, in particular. They will want to question the ways media industries operate and connect to society. They will be motivated to carry out research to find answers to their questioning.
|Type of study||Year||Fees|
|Full-time home/EU||2020/21||£7,920per year|
|Full-time international||2020/21||£14,670per year|
You should also consider further costs which may include books, stationery, printing, binding and general subsistence on trips and visits.