Postgraduate MSc/PgDip/PgCert

Marketing

Salford Business School

Full-time

Part-time

Attendance

One year

Two year

Course

September 2019

Next enrolment
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Introduction

In a nutshell

Whilst technology has transformed the way businesses operate, the importance of an effective marketing strategy remains unchanged. MSc Marketing is a programme that focuses on the fundamentals of the discipline as an area of academic study and professional practice.

Our master’s in Marketing is accredited by both the Institute of Direct and Digital Marketing (IDM) and the Chartered Institute of Marketing (CIM). Throughout the programme, you will explore traditional theories, contemporary practices and the latest trends from the worlds of marketing and communications. With the support and guidance of our academic team, you will develop key professional skills and learn to apply theory to practice.    

This is a research informed programme with a highly practical slant. During your time with us, you’ll work on live briefs, examining products and services which are highly desirable to consumers, while running real-life campaigns.

MSc Marketing is aimed at students who do not necessarily have a background in business or business-related studies, and who wish to develop their knowledge of marketing.The programme is highly industry-focussed and culminates in the Industry Collaboration Project.  You will choose one of four options to look at a real industry problem and provide researched solutions, helping you put your learning into practice. 

International students should apply for the MSc route.

The course also offers a distance learning option through our official partner Robert Kennedy College, Zurich, Switzerland.

You will:
  • Enhance your employability through a CIM accredited programme
  • Develop expertise in search and social media marketing
  • Put theory into practice in the Industry Collaboration Project
Placement

options available

International

students accepted

Course accreditations
CIM logo
IDM logo

This is for you if...

1.

You are keen to explore different marketing channels

2.

You are interested in critically evaluating theories on consumer behaviour

3.

You aspire towards a career in marketing

4.

You want to gain practical digital marketing skills

5.

You are analytical and enjoy working with data

6.

You are creative and a good problem solver

Course details

All about the course

The programme is block delivered and there are several entry points throughout the year. Students will take the modules below in a sequence dependent on their start date.

The course is delivered in four blocks of intensive study periods. For each block, you study a single module for a 6-week period. Face-to-face teaching is delivered on campus for 6 hours each week. In addition, you will attend the taught element of the Industry Collaboration Project each Wednesday afternoon during the 6-week blocks.

Part time students study alternate modules (one module on, one module off) to complete their degree in two years.

During this period, you will also undertake independent study in your own time with online support through the University’s virtual learning environment, Blackboard.

For the final third of your studies, you will work on your Industry Collaboration Project, working with your own or another organisation on a live brief.

Marta’s work placement led to a job as a PR and Social Media Manager. Read about her experience at the Made in Salford blog.

Semester one

Marketing Management

This module aims to enhance your understanding of the theory and practice of marketing management. You will learn to deploy the marketing mix to contemporary brands both theoretically and practically as well as developing your ability to make strategic observations and recommendations for marketing management. The module is assessed by a 5000 word case study analysis of a specified real life company where students are encouraged to undertake secondary research based on a country market of their choice to support their analysis. The module leader is Dr. Peter Reeves.   

International Relationship Management

Central to modern international business is the development and maintenance of relationships with key stakeholders such as customers and suppliers. This module will develop your awareness of culture in international marketing communications and business-to-business relationships. In addition to traditional communications such as advertising, you will also look at how social media can be used to engage with consumers from different cultural backgrounds. You will also learn how global supply chains across a range of organisations and sectors can be managed responsibly and sustainably.

Semester two

Digital Marketing Analytics and Strategy

The module combines two interesting topics in the field of digital marketing: (i) Digital Marketing strategies and (ii) Marketing/Digital Analytics.  The first part of the module looks at digital marketing strategy development, the critical components of a digital marketing strategy and its strategic significance. Interesting topics like buyer persona development, customer journey mapping etc. will form this part of the module. At the end of the first part of the module you will be required to develop a digital marketing strategy for a firm of your choice. This ties into what you have learned and provides a platform to apply the principles and frameworks that you have learned. The second part of the module looks at digital analytics. In this part we work on a google analytics data set and try to conduct advanced data analysis to bring out interesting patterns and messages. Ultimately all marketing is data driven and hence a marketer should have a good grasp for data analysis.  The main aim of this part of the module is to develop an ability to spot patterns in data, conduct basic data analysis and to appreciate how data analysis could inform and enrich marketing decision making. 

Online and Offline Consumer Behaviour

This module focuses on understanding Consumer Behaviour, both in Online and Offline (Brick-and-Mortar) settings.  You will examine a range of relevant consumer behaviour theories and their implications for marketing managers in relation to understanding consumers. You will also enhance your understanding of contemporary issues that influence consumers and how these impact marketers in designing, implementing and evaluating marketing strategies. The module is assessed by a 2,500 portfolio report as well as a 2,500 word group project, each counting for 50% of your mark, that will require of you to demonstrate your critical understanding of the concepts, theories and debates that inform consumer behaviour and their practical implications for marketers, policy makers and consumers themselves.  The module is taught by Dr Effi Raftopoulou and Dr Agata Maccarrone-Eaglen. 

Semester three (Industry Collaboration Project (ICP) - choose from:)

Work Placement

The paid Work Placement gives you the chance to undertake a six month project with an organisation located regionally, nationally or internationally. By exploring a key issue impacting an organisation, you will apply the theoretical knowledge gained through your studies and develop and use appropriate problem-solving skills in a real-world environment.

You will create an initial 1,500 word research proposal then compile an 8,500 – 10,000 word portfolio of evidence that shows the work undertaken, the deliverables created, the impact achieved, the theories and concepts applied, the data gathering activities undertaken and a critical reflection by the student of their work practices and learning. In addition, you will share your findings with key stakeholders. This will generally be a presentation to an audience but might be a poster presentation or a video recording.

Assessment:
10% project proposal
80% portfolio
10% presentation

Internship

The unpaid Internship option of the Industry Collaboration Project aims to equip you with the relevant practical skills to critically identify and evaluate key issues impacting organisations and their environments either in the UK or overseas.

Over a three month period, you will work alongside an organisation to identify and explore a real organisational issue.  You will have specified learning goals and will need to actively reflect on what is being learned throughout the experience.

You will create an initial 1,500 word research proposal then compile an 8,500 – 10,000 word portfolio of evidence that shows the work undertaken, the deliverables created, the impact achieved, the theories and concepts applied, the data gathering activities undertaken and a critical reflection by the student of their work practices and learning. In addition, you will share your findings with key stakeholders. This will generally be a presentation to an audience but might be a poster presentation or a video recording.

Assessment:

10% project proposal
80% portfolio
10% presentation

Dissertation

An advanced-level applied research pathway based on a real-world business problem and examining an issue important to an organisation.   The Dissertation path gives you the opportunity to apply the theoretical and practical knowledge gained from the taught elements of the programme to a current organisational issue and deploy and effectively use appropriate problem-solving skills through critical self-reflection and methodical, systematic research.  It is an excellent option if you are considering moving into academic research and PhD studies.

You will create an initial 1,500 word research proposal consisting of research questions, aims and objectives, and the rationale for undertaking the study.  The 12,000 – 15,000 word dissertation will include literature review, research methodology, analysis of findings, conclusions, recommendations and a critical reflection of your learning. In addition, you will share your findings with key stakeholders. This will generally be a presentation to an audience but might be a poster presentation or a video recording.

Assessment:

10% project proposal
80% portfolio
10% presentation

Entrepreneurship

Please note, this option is available from September 2019
Through this option, along with applying your theoretical knowledge from the taught elements of the programme, you will develop the transferable skills and qualities required for entrepreneurial behaviour and work on your own innovative business idea. You will reflect on business opportunities, challenges and strategies with the aim of establishing a new businesses, or incorporating entrepreneurial thinking into the management of an existing organisation. The three month Entrepreneurship path will be assessed through the development of an Initial Business Proposal and an 8,500 word Comprehensive Business Proposal accompanied by a 30 minute presentation.

Please note that it may not be possible to deliver the full list of options every year as this will depend on factors such as how many students choose a particular option. Exact modules may also vary in order to keep content current. When accepting your offer of a place to study on this programme, you should be aware that not all optional modules will be running each year. Your tutor will be able to advise you as to the available options on or before the start of the programme. Whilst the University tries to ensure that you are able to undertake your preferred options, it cannot guarantee this.

What will I be doing?

Teaching is delivered through a combination of lectures, seminars and tutorials, using a wide range of learning activities.

ASSESSMENT

Over the duration of your course a range of assessment techniques will be used. Types of assessment include; essays, assignments, exams, multiple choice tests, online tests, group reports, and portfolio work. The weighting between exams and coursework varies between modules and years.

Salford Business School

Salford Business School aims to be the most business-informed, industry-relevant business school in the UK. Industry shapes everything we do, from informing our students’ learning to providing work placements, driving our research and influencing our academic staff.

We want you to gain the best academic and personal experience possible. As a student here, you’ll have access to a range of experiences and opportunities, including internships and work placements in the UK or internationally so you graduate with much more than a degree.

Our facilities

Salford Business School is located at the heart of the University’s Peel Park campus and just minutes from Manchester city centre. Teaching facilities include Lady Hale and Chapman buildings, which offer stylish modern spaces with lecture theatres equipped with the very latest technology and large screen displays. A dedicated Employability team will help you with work placements and access to work skills. Throughout campus, there is a choice of individual study areas, communal learning and breakout spaces, plus a selection of food outlets.

Programme leader

Dr. Peter Reeves

Dr. Peter Reeves is a Lecturer at Salford Business School and Programme Leader for MSc Marketing.  At MSc level he has taught Marketing and Services Management, Strategic Marketing Management, Brand Management, Marketing Management, Strategic Management and Managing Customers and Markets. He has taught extensively on the postgraduate module delivery at the University of Salford and has considerable expertise in e-learning methodologies. He is an experienced external examiner having previously held external examination appointments at Kingston University (Postgraduate) and New Bucks University (Undergraduate), and currently at Glyndwr University (University). He has also been external advisor to University of Northampton for the Periodic Subject Review of Marketing and Entrepreneurship programmes and serves on the University of Salford Programme Approval and Review Panel.

His main research interests include political marketing and brand marketing.  His work has been published in peer reviewed journals and he is a regular presenter and contributor to major research conferences. His work has been published in journals such as; European Journal of Marketing, Journal of Brand Management and Journal of Non-profit and Public Sector Marketing. He was also Guest Editor for a 2016 special edition of the Journal of Customer Behaviour entitled: Political Marketing: Voters, political parties, candidates and elections. He served on the Editorial (Advisory) Board of the Journal of Marketing Management (2010-2016). Dr. Reeves is a Senior Fellow of the Higher Education Academy (FHEA), Fellow Member of the Academy of Marketing Science and Member of the Academy of the Marketing (MAM). He is a successful doctoral supervisor and has actively supervised varied PhD projects to successful completion.

If you have any questions about the programme, please contact Dr. Reeves on

Tel No: 0161 295 5720

Email: P.Reeves@salford.ac.uk

 

Getting Here

If you’re planning on commuting, both our MediaCityUK and Peel Park campuses are perfectly placed. Whether by bus, rail, bike or car, we’re easily accessed from all over Greater Manchester, Lancashire and beyond. 

Get more information about your options for commuting, or hear about the experience from current students
 

Employment and stats

What about after uni?

You will gain a highly regarded formal qualification, as well as personal and organisational management skills that will enhance your career prospects. Our graduates have gone on to gain employment in a wide range of organisations, working in areas including brand management, marketing communications, social media marketing and heritage marketing.

After graduating, Rob put his marketing skills and knowledge to the test when he launched his own business. Learn about his journey from master’s student to entrepreneur

A taste of what you could become

An advertising account executive

An advertising account planner

An advertising art director

A market researcher

A marketing executive

And more...

Career Links

The University of Salford grew out of the institutes of the late 19th century that provided a talented, technically proficient and professional workforce to support the UK’s rapidly growing industries. In the 21st century, this still holds strong. Whilst industry has changed significantly, the need for industry-focussed education is equally relevant today.

We teach the skills that employers need and as a result, our graduates enjoy excellent international career prospects.

The curriculum across our postgraduate courses balances academic teaching and professional experience.  Our industry partners give us their input into the curriculum so that the teaching reflects industry’s current and future needs and you develop the skills that employers want.  The Industry Collaboration Project, which forms the final third of your study, is designed to give you real-world experience so you can apply the theory you have learned.

Requirements

What you need to know

APPLICANT PROFILE

This course offers excellent scope for aspiring and existing marketing professionals who want to improve their career development opportunities and employability. If you want to progress into a senior position in the public, private or third sectors this course will offer you the chance to gain skills which are highly sought by employers across a wide variety of organisations.

The MSc is the only route available for international students.

ENGLISH LANGUAGE REQUIREMENTS

Normally IELTS 6.5 with no individual element below 5.5, or equivalent recognised Secure English Language Test, (SELT).

If the English language qualification is slightly below this level candidates may be able to take one of the many English courses available in the University.

Standard entry requirements

Undergraduate degree

Normally a minimum 2:2 honours degree or equivalent or successful completion of the Graduate Certificate.

A wide range of professional qualifications are also accepted either in partial or complete fulfilment of entry requirements.

Where a student has gained a recognised honours degree but does not meet the normal entry qualification requirement, they may still be considered for entry if they can demonstrate relevant work experience of a minimum two years duration post study and acceptable level of responsibility.

 

Alternative entry requirements

Accreditation Of Prior Learning (APL)

We welcome applications from students who may not have formal/traditional entry criteria but who have relevant experience or the ability to pursue the course successfully.

The Accreditation of Prior Learning (APL) process could help you to make your work and life experience count. The APL process can be used for entry onto courses or to give you exemptions from parts of your course.

Two forms of APL may be used for entry: the Accreditation of Prior Certificated Learning (APCL) or the Accreditation of Prior Experiential Learning (APEL).

How much?

2019 fees shown below are for programmes starting in September 2019.  The fees for programmes starting in March, June and July 2019 are:

Home/EU        £8,550
International    £14,400

Type of study Year Fees
Full-time home/EU 2019/20 £7,776per year
Full-time international 2019/20 £14,274per year
Part-time 2019/20 £1,296 per 30 credit module
Additional costs

You should also consider further costs which may include books, stationery, printing, binding and general subsistence on trips and visits.

Apply now

All set? Let's apply

Still have some questions?  Contact us:

By email (UK/EU applicants): enquiries@salford.ac.uk

By email (international applicants): international@salford.ac.uk

By phone:  +44 (0) 161 295 4545

Enrolment dates

September 2019

November 2019

January 2020

March 2020

June 2020

July 2020

September 2020

November 2020