Festival Development: Audience and Finance
In a nutshell
Festivals and live events in public space shape cities, transform landscapes, and create new communities. This course will enable you to design and deliver remarkable events - from traditional cultural celebrations to contemporary arts festivals.
The University of Salford has partnered with Walk the Plank to enable you to combine an academic focus on contextual and theoretical study with practical skills and expertise alongside placement opportunities. This certificate will enable you to step forward as a festival producer, and lead your team to create the festivals of the future.
You will study as part of a closed online community made up of peers working in festivals internationally, via weekly teaching sessions. A library of resources will take you behind the scenes and into the heart of what makes a great festival. Up-to-date case studies and interviews with top festival organisers will enable you to explore and understand the festival lifecycle.
You will be connected with industry professionals drawn from the UK sector to gain more understanding of how to manage resources, time and money more effectively in pursuit of the artistic vision or the commercial focus of your festival.
- study online, taking part in weekly teaching sessions
- connect with industry professionals to gain practical understanding of relevant issues
- gain the skills you need to become a festival producer
All about the course
The programme is set up to enhance your knowledge and understanding of professional, contextual and collaborative frameworks appropriate to your individual experiences and objectives.
By the end of your studies you will be able to articulate and disseminate your knowledge of festival production within the contextual framework most suited to your personal art form.
The PGCert consists of two, 30-credit modules detailed below. The full PGCert runs from September to May, with each stand-alone module covering a 12 week period.
This module provides an overview of festival development, giving you an understanding of how to develop the mission statement and values that underpin a festivals and how these will be put into practice through constitutional and legal structures within individual festival management structures. You will also be given the tools to enable you to create a business and audience development plan.
Lectures featuring case studies from key personnel within the festival sector in the UK will focus a range of cultural organisations from small scale local to national and international events, enabling insight into how a business and audience development plan is created around each festivals in order to finance a festival.
The assessment will consist of presenting a fundraising pitch and creating a marketing plan & fundraising strategy.
Festival Production: Planning and Logistics
This module provides an overview of festival production, examining the differences between operations, logistics and production, and how they all come together to create a festival. Taking a festival scenario of your own choosing, you will be asked to create a production plan that demonstrates the organisational and logistical viability of the festival.
This project entails the clear identification, selection, planning of production elements, and the management of these methodologies through creative application. An accompanying essay will provide the context and evidence the rationale for the decisions made in creation of the production plan relating this to theoretical and established festival practice.
Please note that it may not be possible to deliver the full list of options every year as this will depend on factors such as how many students choose a particular option. Exact modules may also vary in order to keep content current. When accepting your offer of a place to study on this programme, you should be aware that not all optional modules will be running each year. Your tutor will be able to advise you as to the available options on or before the start of the programme. Whilst the University tries to ensure that you are able to undertake your preferred options, it cannot guarantee this.
What will I be doing?
Reflective writing and essays
You are taught through a combination of online lectures, seminars and case studies. Seminars enable you to discuss and develop your understanding of topics covered in lectures in smaller groups. In addition, you have timetabled online meetings with your personal tutor.
Assessment methods include written reports and a range of coursework assessments such as essays, event plans and online presentations.
School of Arts and Media
The School of Arts and Media is the largest School at the University of Salford with more than 4,000 creative students. Across sites at MediaCityUK and the University's Peel Park campus, we offer a huge variety of courses, from fashion image making and styling, television and radio, creative writing and music to journalism, animation, design and performance.
This broad range of disciplines offers enhanced opportunities for specialist and interdisciplinary study, including collaborative work across subject areas.
What about after uni?
The cultural festival and events sector has rapidly professionalised and now requires a wide range of management skills and competencies. Increasingly, an Arts and Festival Management postgraduate qualification is seen as the best way to acquire these essential skills and competencies and those in possession of such a degree increasingly have a distinct advantage when applying for posts in the sector.
You will be in a strong position to appropriately and realistically assess their suitability for different job markets in the arts and cultural industries according to their level of experience.
This course is jointly delivered with Walk The Plank, outdoor arts experts who create powerful events with mass appeal. From the closing ceremony of the 2002 Commonwealth Games to the opening of Turku 2011 European Capital of Culture in Finland, from intimate performances to ground-breaking large-scale spectacles, their aim has remained the same: to enrich lives through shared creative experience. Walk The Plank are experienced at delivering training globally and understand the festival context in different countries.
Throughout the programme, you will have access to video case studies from a wide range of festival producers in the UK.
What you need to know
ENGLISH LANGUAGE REQUIREMENTS
International applicants will be required to show a proficiency in English. An IELTS score of 6.5, with no element below 5.5, is proof of this.
Applicants with an undergraduate degree of 2:2 will be considered where experience of working in the festival sector is evident.
Your undergraduate degree does not have to be in the arts, but you will need to provide evidence of having worked in the festival sector.
Accreditation of Prior Learning (APL)
We welcome applications from students who may not have formal/traditional entry criteria but who have relevant experience or the ability to pursue the course successfully.
The Accreditation of Prior Learning (APL) process could help you to make your work and life experience count. The APL process can be used for entry onto courses or to give you exemptions from parts of your course.
Two forms of APL may be used for entry: the Accreditation of Prior Certificated Learning (APCL) or the Accreditation of Prior Experiential Learning (APEL).
|Type of study||Year||Fees|
|Part-time||2020/21||£1590 per 30 credit module|
You should also consider further costs which may include books, stationery, printing etc.