Entrepreneurial Business Simulation
Salford Business School
In a nutshell
The following course is proposed for entry from September 2020 and an overview of the course content is given below. This is not, as yet, fully confirmed.
This programme has strong practical orientation and aims to nurture an entrepreneurial mindset from the outset by helping students to start a business as part of the programme. To succeed in this programme, you will not only have to master the academic aspects, but also take an active role in the planning, development, management and growth of the business. Modules on this programme are designed to be of maximum relevance to what you need to start a business, to run a business and to grow a business, whilst meeting strict academic standards and improving employability skills.
This programme will produce individuals who are not only capable of starting their own businesses, but able to work alongside existing companies. It will improve confidence and self-esteem. Moreover, you will be made aware of the high ethical standards that are expected and their wider role as socially responsible entrepreneurs.
Working with fellow students, you will have the chance to discuss the problems associated with setting up and running a business in a safe environment. You will be encouraged to work as a peer group and to support each other in what can otherwise be a lonely experience.
- use an experiential learning approach to learn by starting, developing and growing your own business as part of the programme
- be taught by visiting entrepreneurs as well as Salford Business School academics
- network with other entrepreneurs and be encouraged to share with and support each other
- develop an entrepreneurial mindset that is widely sought by employers
This is for you if...
you've always wanted to run your own business
you want to develop an entrepreneurial mindset
you are motivated and highly driven
you are a problem solver and a critical thinker
you are digitally competent and happy to work with the latest technology available
you want to focus on practice as well as theory
All about the course
Unlike many programmes where teaching is classroom based, you will be working on your own business in the Business School from 9am to 5pm, Monday to Friday. During this time, you will be able to access academic experts to discuss problems and their solutions.
For each module, you will attend interactive/participative workshops and seminars. Teaching will be supported by the provision of outline content and associated reading list, lecture notes and relevant research articles, all of which will be accessible via Blackboard, the University's virtual learning environment.
For the final third of your studies, you will work on your Entrepreneurial Development Project, looking towards the future for your business.
Using modern techniques in business simulation, you will develop a systematic approach to market research and industry analysis in order to assess the strategic choices available for new and existing businesses and evaluate the financial viability of business concepts. You will look at the tools available to help you develop your strategy and learn to evaluate the impact of different strategic scenarios.
Creative Business Ideas
On this module, you will initiate and develop innovative business ideas, looking at the risks and opportunities involved in start ups, developing an understanding of the factors that drive new business and learning the methods for analysing and understanding performance.
Resourcing your Business
You will look at new internet-based forms of finance for new business, evaluate the tools you need to manage your finances and learn to read prevailing economic conditions and their impact on business growth.
Innovation for Growth
By developing a critical understanding of the modern entrepreneurial process, you will learn to identify innovation opportunities and how to exploit them by using difference process models. You will also look at effective decision-making to support innovation and consider the impact of venture capital on the innovation process.
Entrepreneurial Development Project
The aim of this project is to project your business into the future and consider how it will look in 5 years’ time. Using market insight and financial projections along with creating a website and videos, you will develop your business proposals to present to a Dragons’ Den-style panel to pitch for funding.
Please note that it may not be possible to deliver the full list of options every year as this will depend on factors such as how many students choose a particular option. Exact modules may also vary in order to keep content current. When accepting your offer of a place to study on this programme, you should be aware that not all optional modules will be running each year. Your tutor will be able to advise you as to the available options on or before the start of the programme. Whilst the University tries to ensure that you are able to undertake your preferred options, it cannot guarantee this.
What will I be doing?
Problem solving is an integral part of this course and as such this course takes an experiential approach, where students learn by doing. Rather than using the traditional approach to teaching, teaching staff behave as coaches.
Real life business problems will be used as the basis for learning. You will be encouraged to draw upon and share your diverse cultural and managerial experiences. An underlying principle of the learning and teaching strategy is to develop students as reflective practitioners and to encourage engagement with continuous professional development.
You will be assessed through:
- Coursework (75%)
- Industry Collaboration Project (25%)
Salford Business School
Salford Business School aims to be the most business-informed, industry-relevant business school in the UK. Industry shapes everything we do, from informing our students’ learning to providing work placements, driving our research and influencing our academic staff.
We want you to gain the best academic and personal experience possible. As a student here, you’ll have access to a range of experiences and opportunities, including internships and work placements in the UK or internationally so you graduate with much more than a degree.
Salford Business School is located at the heart of the University’s Peel Park campus and just minutes from Manchester city centre. Teaching facilities include Lady Hale and Chapman buildings, which offer stylish modern spaces with lecture theatres equipped with the very latest technology and large screen displays.
Launch@SalfordUni is the University's business incubation centre. If you have a brilliant business idea or are thinking of going freelance, you can apply for a space. The package includes hot-desking, meeting space, a networking lounge and subject-specific drop in sessions led by academics based in Salford Business School.
A dedicated Employability team will help you with work placements and access to work skills.
Throughout campus, there is a choice of individual study areas, communal learning and breakout spaces, plus a selection of food outlets.
What about after uni?
You will gain invaluable skills and networks for setting up and running you own business as well as the confidence to try your ideas.
If self-employment is not for you, the skills and entrepreneurial mindset will enhance your career prospects with prospective employers.
This course will work with number of employers and entrepreneurs. However, the employers chosen will be determined by the nature of the project the student wishes to do.
There is extensive evidence that students who engage with employers as part of their degree are more confident, more articulate and receive more employment offers.
What you need to know
International applicants will be required to show a proficiency in English. An IELTS score of 6.5 (no element below 5.5) is proof of this.
If the English language qualification is slightly below this level candidates may be able to take one of the many English courses available in the University.
Normally a minimum 2:2 honours degree or equivalent or successful completion of the Graduate Certificate.
A wide range of professional qualifications are also accepted either in partial or complete fulfilment of entry requirements.
Where a student has gained a recognised honours degree but does not meet the normal entry qualification requirement, they may still be considered for entry if they can demonstrate relevant work experience of a minimum two years duration post study and acceptable level of responsibility.
Accreditation of Prior Learning (APL)
We welcome applications from students who may not have formal/traditional entry criteria but who have relevant experience or the ability to pursue the course successfully.
The Accreditation of Prior Learning (APL) process could help you to make your work and life experience count. The APL process can be used for entry onto courses or to give you exemptions from parts of your course.
Two forms of APL may be used for entry: the Accreditation of Prior Certificated Learning (APCL) or the Accreditation of Prior Experiential Learning (APEL).
You should also consider further costs which may include books, stationery, printing, binding and general subsistence on trips and visits.
Scholarships for international students 2019/20 and 2020/21
International applicants to Salford Business School postgraduate master’s programme may be eligible for the Salford Business School International Excellence Scholarship worth £3,500, or the Salford Business School Silver Award worth £2,500.
For more information go to International Scholarships.