Principles of Marketing
In a nutshell
This course is aimed at those wishing to pursue careers (or further career progression) in a wide range of business and marketing roles. This course is a Level 5 qualification and is taught at FutureSkills in MediaCityUK and awarded by the University of Salford.
On successful completion of the foundation degree, you can apply to join Level 6 of related programmes delivered at the University of Salford's main campus. Find out more about the benefits of studying at a partner college here.
- Learn key aspects of business
- Learn core marketing theory and practice
This is for you if...
you want to start learning the basics of business and marketing
you want to learn in small groups within a supportive environment
you are looking to progress onto the Honours degree programme at Salford Business School
All about the course
This course offers small class sizes, excellent teaching and competitive tuition fees. You will study topics core to business such as management, accounting, economics, HR and law and explore key aspects of marketing theory and practice. You will apply your knowledge and understanding of key theories to practical projects and in the work environment as part of the work based placement module.
On successful completion of the foundation degree, you can apply to join Level 6 of related programmes delivered at the University of Salford's main campus.
This course is taught at Salford City College. Please check their website for details of upcoming Open Days.
You will receive an introduction to the theory and practice of marketing - an essential service to the long-term prosperity of organisations and businesses - and apply these principles to real life situations.
Digital and Business Skills
Digital and Business Skills offers an introduction to the fundamental skills you need for high level careers in a range of organisations. Communications, presentation and professional profile tools will be used to develop your knowledge and employability.
In your first semester, you will follow the Inspiring Digital Enterprise Award (iDEA) which helps you to develop your digital skills through a series of online challenges and events. This looks great on the CV too!
Management of Business Operations
In this module you will learn about the management of business operations with a focus on the key processes within an organisation and the impact of the external environment they operate in.
You will learn about the important contribution of Human Resource Management policy and practice to employee and organisational success in the UK and internationally.
Principles of Accounting
This module gives you a theoretical and practical introduction to the basics of accounting, including how to prepare financial statements.
Data Analysis for Business
In Data Analysis for Business, you will develop an understanding of the concepts required for the use and interpretation of the quantitative methods used to analyse business data. You will practice your essential Excel skills and learn to use Minitab, a statistical software package used by companies to spot trends, solve problems and use data to gain insight.
This module prepares you for entry to more advanced studies dealing with quantitative analysis in business and economics.
Integrated Marketing Communications
This module gives you an effective introduction to the key aspects of marketing communications theory and practice. You will design and develop an efficient, integrated marketing communications plan and strategy, and study key topics including: advertising, public relations, direct marketing, sales promotion, personal selling, point-of-purchase and e-communications.
This module provides you with a theoretical base of consumer behaviour and practical understanding of how research techniques are used to inform marketing strategy. You will learn about the foundations of consumer behaviour and relevant theories. You will also connect the theoretical base to applications in marketing through a critical appreciation of market research methodology.
In the Project Management module, you’ll develop a critical understanding of effective project management within a global business context. The module facilitates an understanding of project management skills, techniques, methods and tools and their applications and limitations.
Legal Aspects of Business
This module introduces you to the operation of global legal systems and the areas of law that underpin the practice of effective business management. You will develop a working knowledge of law relating to contracts and their effective negotiation in different business environments.
Work Based Learning
Work Based Learning supports your learning in a professional context. The module will highlight the link between theory and work-base practice to improve your critical evaluation skills and enhance your professional development.
Please note that it may not be possible to deliver the full list of options every year as this will depend on factors such as how many students choose a particular option. Exact modules may also vary in order to keep content current. When accepting your offer of a place to study on this programme, you should be aware that not all optional modules will be running each year. Your tutor will be able to advise you as to the available options on or before the start of the programme. Whilst the University tries to ensure that you are able to undertake your preferred options, it cannot guarantee this.
What will I be doing?
Teaching is in small groups. You will apply your knowledge and understanding to practical projects and the work environment as part of the work based placement module.
Assessment methods include:
- Examination (including multiple choice and closed book exams)
- Written coursework
- Practical assessments such as observations of work based practice
SALFORD BUSINESS SCHOOL
Salford Business School aims to be the most business-informed, industry-relevant business school in the UK. Industry shapes everything we do, from informing our students’ learning to providing work placements, driving our research and influencing our academic staff.
We want you to gain the best academic and personal experience possible. As a student here, you’ll have access to a range of experiences and opportunities, including internships and work placements in the UK or internationally so you graduate with much more than a degree.
What about after uni?
Choose between further BSc Hons study at the University of Salford or progressing directly into work after two years of study.
What you need to know
This course isn’t suitable for international students. If you are an international student and interested in studying a foundation year, please visit our International Foundation Year course page.
Grade C/4 or above at GCSE (or level 2 equivalent) in both Mathematics and English are required.
You must fulfil our GCSE entry requirements as well as one of the requirements listed below.
UCAS tariff points
Salford Alternative Entry Scheme (SAES)
We welcome applications from students who may not meet the stated entry criteria but who can demonstrate their ability to pursue the course successfully. Once we have received your application we will assess it and recommend it for SAES if you are an eligible candidate.
There are two different routes through the Salford Alternative Entry Scheme and applicants will be directed to the one appropriate for their course. Assessment will either be through a review of prior learning or through a formal test.
|Type of study||Year||Fees|
|Full-time home/EU||2019/20||£7,500per year|
|Full-time home/EU||2020/21||£7,500per year|
You should also consider further costs which may include books, stationery, printing, binding and general subsistence on trips and visits.
All set? Let's apply
Course ID BM24